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Bosch SoftTec GmbH

Practice project “Product Innovation in Connected Mobility” in cooperation with the Bosch SoftTec GmbH.


Bosch SoftTec GmbH is a subsidiary of Robert Bosch Car Multimedia GmbH and was first formed in July 2011. It has offices in Palo Alto, Bangalore, Shanghai, Berlin and Hildesheim (Headquarter).
On the basis of great experience in the field of automotive software, cloud solutions and user device integration, the team of specialists develops outstanding software-based infotainment and assistance for connected mobility.

This project was related to the course “Transfer Project” within the scope of the Brand Academy Degree 2015 in International Brand Management.
During a period of six weeks, four students worked on the determination of software-based solutions for connected mobility in 2020. The focus of this project was splitted into four main objectives:

1. Identify trends in connectivity and mobility
2. Derive ideas for new services or products
3. Select best idea based on novelty & strategic fit
4. Propose initial business model

Each student presented the results in front of Bosch SoftTec’s marketing management.

Our students got very positive feedback from the management team and their passion for the project was especially emphasised. Great dedication and motivation of the students was essential for the success of this project. The results were picked up afterwards by Bosch SoftTec and will be persuade in the future.

Modul | Practice Transfer Project
Lecturer | Prof. Dr. Simone Roth
| 4. Semester