Murnauer Markenvertrieb is known for brands like Salthouse, Dermasel, Butcher’s Son and Perlweiss. The performance-oriented health and cosmetic products company develops high-quality care products with gentle ingredients. Their goal is to provide for a „better quality of life due to more beautiful skin, improved health and heightened well-being.“
To further expand the company’s portfolio, Murnauers asked our Brand Innovation Master students to develop new brand concepts in a practice project.
26 students from 10 different countries worked on the project.
Two courses had split the task: One group focused on the German market, under the guidance of Franziska Schmiedebach-Ullner, the other developed brand concepts for the Chinese market, guided by Prof. Dr. Yonca Limon-Calisan.
All the preparations were based online. And so was the final presentation, bringing together students from all over the world and the team of Murnauers into one Zoom session. The only one watching from BU campus was Prof. Dr. Yonca Limon-Calisan.
The groups presented beautiful brands and campaigns aimed at different target groups. High quality and gentle ingredients played a significant role in the very convincing and detailed concepts.
“Even if meetings via video conference have now become part of our daily work, we were very curious to see how these presentations would appear “from a distance”, especially in view of the large number of students and the different locations.We were impressed! You could feel the creativity, professionalism and diversity with every single slide.
The students presented us holistic brand concepts with a clear idea and structure and you could feel the passion that everyone brought into this project work.“ Katja Walbaum (Marketing Director)
As a thank you for their work, our students can look forward to certificates and a selection of products to try out.
We thank the team at Murnauer Markenvertrieb for giving our students the chance to develop brand concepts and to gain a deep insight of the health and beauty market.