At the Brand University of Applied Sciences, we believe that learning is for the future. It has a lasting effect, opening up space for personal development. Or, as our student Sihan Chen from China puts it: „Education today shall not give you concrete skills – but the ability to continuously learn things for yourself and gradually become your own person.“
This semester’s practice project allowed our international master’s students a shoulder view to develop their personal standpoints and requirements towards lifelong learning before they pass their master’s degree and contribute to the dynamics of today’s fast-moving world.
For this, they enjoyed the amazing opportunity to collaborate with the UNESCO Institute for Lifelong Learning (UIL), one of UNESCO’s eight educational institutes worldwide and a part of the United Nations (UN), representing the UN’s underlying viewpoints on the matter.
Learning and reflecting about the UIL’s global focus topics, i. e. adult and continuing education, literacy, non-formal basic education, the working world, inclusion and digitization, our students developed public relations concepts and a social media audit for the UIL.
After an introduction and briefing by the UIL as well as further online briefings, the students’ results were presented to the UIL on the 13th of May, 2022. In addition to that, the students worked in international tandems under the guidance of the BU, i. e. the course director of the Brand Innovation master’s programme, Michael Kress and our independent lecturer Stefanie Mager.
Our dialogue partner Katja Römer, Communication Specialist at the UIL, commented: „I was impressed by the students’ detailed analysis of our work and the ideas developed on this basis.“
The Brand University would like to thank Ms. Römer and the UIL for our meaningful exchange and collaboration.
