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In 2009 two brothers Jamie and Lyndon Cormack founded a small tailor shop and as a result a new brand Herschel. The basic idea for the complete design is to bring people and brand together.
The design of Herschel´s products was as much as possible adapted in the layout of the brand book.
The brand receives a particular application in the brand book, thus it is merged with the graphic elements. Therefore the connection between brand, product and consumer is quite possible.

Student | Marco Ivers
Module | Grafics
Lecturer| Andrea Kelb
Semester | 2nd Semester