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Research conducted by the World Health Organisation (WHO) has shown that the first 1000 days in the life of a human being, from the beginning of pregnancy up to the second birthday, are key to his or her development and health.

As a world-leading food manufacturer, Danone aims to occupy the ‘1000 days’ expertise space by marketing its Milupa and Aptamil brands.

As part of a strategic planning seminar, three teams from the Brand Academy developed marketing on the theme of ‘1000 days’ from the perspective of the two product brands Milupa and Aptamil, and from the perspective of the company, and then presented Danone with concrete suggestions on how to activate the ideas.


Module | Strategic Planning (elective)
Lecturer | Alexander R. Schröder
Semester | 4th Semester