The briefing was to develop a communication concept in the form of a realistic print campaign and to place it in selected, appropriate communication channels.
The campaign aimed to communicate and creatively visualise an aspect of the themes identity and authenticity which had been arrived at in the group. Your finger. Your life.
A campaign designed to shed positive light on the theme of biometrics in order to show consumers that biometrics is more than just state surveillance and the conviction of criminals. Simple. Personalised. A password which you always carry with you.
Students | Jan Rosenstock, Jasmin Carstens, Gao Shang
Module | Print Publishing
Lecturer | Andrea Kelb
Semester | 2nd Semester