This Brand Book was designed to visualise the Calvin Klein brand.
The focus was on the brand core, creating associations with the Calvin Klein brand using special features and design characteristics – even where the logo was not present.
The Brand Book was made to be given exclusively to customers and other stakeholders, and to reflect the brand both emotionally and personally. Its simple design and fine workmanship emphasised the exclusivity of the brand and the brand experience.
Student| Lukas Porschen
Module | Images and Media
Lecturer| Andrea Kelb
Semester | 2nd Semester