Brand News

New cooperation with the German Design Council

Brand University is pleased to announce its new collaboration with the German Design Council. The German Design Council acts as a leading global competence center for communication and knowledge transfer in the field of design, brands and innovation. Its members are well-known companies, institutions and individuals. It offers them a forum for cross-industry knowledge transfer and ensures competitive advantages for its members. Brand University and [...]

Guest Lecture Review: 5 Questions for Jürgen Alker, Highsnobiety

Jürgen Alker is a consultant and an expert when it comes to questions around Web 3.0, NFTs and the Metaverse. He has been involved with "Crypto" since 2013 and has recently become Head of NFT Studio at Highsnobiety, where he dedicates himself exclusively to these topics. In this interview, Jürgen answers five important questions from his guest lecture. Brand University: Hi Jürgen! Everybody talks about [...]

New Book: Creating a Customer Experience-Centric Startup

It's finally here!  We congratulate Prof. Dr. Thomas Suwelack on the new publication of his book "Creating a Customer Experience-Centric Startup". We are pleased that he, together with the authors Feng Xia Ang and Prof. Dr. rer. pol. Manuel Stegemann, has created an 170-page framework, which is not only intended for startup founders, but also serves as a helpful support for already existing companies. Brand [...]

Graduation: Ceremony of the graduating class of 2022

Finally holding their own diplomas in their hands, the big day arrived for our Bachelor's and Master's graduates on Wednesday, March 30th, 2022. In the festive ambience of the Mozartsäle, we said goodbye to our newly graduated students from the Brand Management and Brand Innovation programs and from the cooperation program with our partner university in Hangzhou. Due to the pandemic, the festivities took place [...]

Guest Lecture Review: 5 Questions for Sascha Westermann, Hochbahn Hamburg AG

You can really hardly get around the topic of mobility. No matter if in everyday situations or when planning a vacation. The way we get from one place to another on a daily basis is one of the central aspects of our time.   And so digital transformation processes in urban transport are becoming an increasingly important topic. Sascha Westermann is very familiar with this terrain. He gave an interesting lecture [...]

Open Space 2021

Once again this year, Prof. Ansgar Eidens and Prof. Michael Jonas kicked off the semester with a meeting of all design students at Designnexport to welcome the first-year students and take a look at the coming semester. The event opened with a warm welcome from the Head of Designexport, Frances Uckermann. Afterwards, the professors presented the news for the semester and gave space to talk [...]

Welcome on Campus – Start of Winter Semester 2021/22

It is time again to welcome all freshmen joyfully and even live at Brand University. Thanks to the „3G-rule“, the first meeting of all new students could take place on site on October 4th. The exciting day began with bright sunshine and the welcoming of all newcomers. Programme Director Prof. Dr. Bongard, Prof. Dr. Eidens and Prof. Dr. Limon-Calisan gave first insights into the coming [...]

Graduation: Ceremonial farewell to the graduating class of 2021

The graduation ceremony of the graduating class is always a great joy at Brand University, but the celebration in the summer semester of 2021 will be remembered as an extraordinary day. For a long time, it was not certain whether the 70 or so graduates would even be able to say goodbye in person and on site in view of the pandemic. All the greater [...]

Studying in Times of Covid-19

On this page we inform you about the measures taken at Brand University to protect the health of all students, lecturers and university staff.

Guest Lecture: 5 questions to Adrian Pickshaus, Territory

Adrian Pickshaus is Executive Creative Director and Editor at Large at Territory, one of Germany's leading content marketing agencies. But what is behind the buzzword "content marketing"? What characterises good content? And what does a journalistic education have to do with this type of marketing? In this interview, Adrian Pickshaus answers the most important questions from his guest lecture. Brand University: Hello Adrian! Territory is [...]

Design student Lea Lindau as speaker at the Forward Festival 2021

Every year, the Forward Festival Hamburg brings together creatives from the international design industry. This year, the analogue and digital encounters took place under the motto "Me, We - together we can". On the 1st and 2nd of July, the master classes, workshops and talks focused on the question of the significance of society - especially with a regard to our lives in the pandemic. [...]

Prof. Dr. h. c. Shan Fan becomes Honorary President of the Institute of Brand Science

Last weekend, Prof. Dr. h. c. Shan Fan, President of Brand University, was appointed Honorary President and Associate Professor of the newly founded Institute of Brand Science at Zehjiang Wanli University (ZWU). The research centre was founded by the Sino-German Institute of Design and Communication at ZWU. Its goal is to further promote brand science and research as a scientific discipline with a research team [...]