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Mini Clip – the world in figures

The statistics chosen relate to the average number of subscription contracts held by Germans in the year 2012. Ninety-six percent of Germans, however, are unaware of exactly how many subscription contracts they have. The financial burden this entails can have dangerous consequences, especially for young people. Debt and financial dependency are thus inevitable. This mini-clip and its entire audiovisual design are directed at this target group in order to make them aware of the subject. A young, fresh and dynamic production almost akin to a music video aims to attract the necessary attention and achieve the desired relevance among the target group.

Student | Oliver Sens
Module| Audiovisual Branding
Lecturer| Hendrik John
Semester | 4th Semester