Brand University of Applied Sciences with thjnk and Paulaner Zwickl at the GWA Junior Agency
Five teams, consisting of 5th semester students in the Brand Management and Brand Design courses, have been given an exciting task by the practice partner thjnk in an interdisciplinary practical project – the development of a communication concept for the Paulaner Zwickl beer brand.
In this communication concept the market and the target group were analyzed, a strategic guiding idea was derived, and exemplary communication campaigns were visualized.
From the five presentations, a winner was chosen to represent the Brand University of Applied Sciences at the GWA Award in Munich.
