The book interprets one of the most significant and creative personalities in advertising of the 20th century.
Leo Burnett revolutionized the advertising world and developed simple and convincing marketing campaigns.
Leo Burnett was known for his book of ideas, which he carried always with him. In his book he collected words, phrases and analogs that helped him to express his ideas in the best way.
Studierender | Oliver Sens
Modul | Grafischer Entwurf
Dozentin | Andrea Kelb
Semester | 2. Semester
This book enabled him to collect the experience and impressions of everyday life, so he could use them later in his works. Through the collected experience of the real life he could reach the highest degree of authenticity and credibility that lead to a highest involvement among the recipients.