Skip to content

Brand & Marketing Management

Brand Management B.A. – Bachelor of Arts

What makes a brand successful today? A unique logo, a creative social media campaign or products for a digital lifestyle?
A brand is more than that – to be successful, it must embody an attitude to life, represent values and be authentic.

At Brand University, you will therefore receive the professional know-how about strategic development of brands – from identity and positioning in the minds of consumers to the social responsibility of companies.
In small groups you will become a brand expert in a creative atmosphere and have as well the freedom for your personal development into an independent problem solver.
Throughout your studies you will work on practical projects for real companies and agencies.

As mentors always by your side: professors and lecturers with many years of practical experience.

Brand Management at a glance

Start of Studies:Winter semester (October 1st)
Contents:Strategic Marketing Management, Digital Brand Management, Brand Basics, Market and trend research, Innovation and Price Management, Distribution Policy, Social Media Management, Practical Projects
Duration:6 Semester (full-time)
Credit Points:180 ECTS
Apply until:September 15th
LanguageGerman, English
Degree:Bachelor of Arts (B.A.)
Perspectives:e.g. as Strategic Planner, Brand Manager, Product Manager in the Brand Industry, as Consultant in Management Consultancies or as a strategist in branding and communication agencies



From an idea to a must-have
What makes a product or service competitive and successful?
Just think of the sneaker selection in online shops: Countless variations, but what do we decide on? Mostly on the brand – even if we have to pay 40% more for it.

Why are we willing to do this? Brands not only fulfill our needs, but also provide fascination and emotional attachment. That’s why a company must become a brand – and be both rationally convincing and emotionally inspiring. For this, it needs the right strategy.

Successful brands understand people
In the Brand Management course you will learn how to make brands desirable, how to manage them successfully and how to communicate them with emotional stories.

  • You need to understand the consumer, to run successful brands. Consumer behaviour tells us what touches people. Trend research shows what inspires them.
  • Develop and build brands, develop advertising campaigns – for international markets too.
  • By the end of your studies you will have mastered the basics of business administration and know that brands are not an end in themselves, but make companies economically successful.
  • Find out which channels you need to reach your target groups, which media they use and at which moments they pay attention.
  • Whether Instagram, TikTok and YouTube or TV, print and point-of-sale: Learn to distinguish hypes from important channels and use them for your communication.
  • With elective modules, you focus even more on selected key areas of “Strategic Marketing Management”, such as business ethics and corporate social responsibility (CSR).

High quality teaching – safe environment
Whether face-to-face, hybrid or online teaching: we stand by our promise of high-quality teaching – state-recognized and accredited for an unlimited period of time, by the German Science Council and AQAS.
High health standards are essential for us – especially during this time.

“If we want to create brands that are humanly relevant, we have to go beyond creativity. We need to understand our target groups and develop holistic strategies that go far beyond products to build emotional connections with people. To develop strong brands, you need to find the factor that makes a difference in people’s lives.”

Course director Prof. Dr. Bongard

Rise above yourself

Studies are not about learning by heart. That is why our lessons are interactive. In projects, you will find solutions together, use the latest tools and contribute to shaping the lessons. They teach you self-management, challenge the team player in you and turn students into independent and innovative problem solvers.

Study interdisciplinary, live interculturally – soft skills from which you benefit your whole life.

„In the educational field knowledge is not an end in itself. And therefore, we have to offer academic, professional and social perspectives. I passionately believe that we must develop personalities that are as strong as the brands our students create.”

Course Director Prof. Dr. Bongard

Our practice partners – your contacts, possibly your future employers

Our professors and lecturers are successful strategists, consultants, founders and managers. They accompany you on your way into the job by bringing practice into their lessons.
You will work in teams on real projects for large companies such as Beiersdorf and Unilever. Even renowned agencies such as Serviceplan or Pilot are eager to hear the ideas of young talents. This way you can gain a head start on the job market through networking even during your studies.

Learn more about our past practical projects in the project reports:


1st Semester

  • Branding Basics
  • Digital Brand Management
  • Foundations of economics
  • Business English
  • 21st Century Skills

2nd Semester

  • Strategic brand development
  • Media studies
  • Consumer behaviour
  • Trend research
  • Market research

3rd Semester

  • Innovation management
  • Pricing policy
  • Sales policy & CRM
  • Communication management
    & integrated brand communication
  • Elective module:
    Business ethics & sustainability
  • Elective module:
    Marketing concept

4th Semester

  • Media planning and controlling
  • Brand entrepreneurship
  • Digital customer experience
  • Social media management
  • Elective module:
    Sales policy II
  • Elective module:
    Innovation management II

5th Semester

  • International branding
  • Digital branding
  • Applied statistics
  • Practice project
  • Elective module:
    Communication management II
  • Elective module:
    Service marketing

6th Semester

  • Practical transfer project
  • Bachelor’s thesis and oral examination

What is a… ?

Thanks to the worldwide unique focus on the success factor brand, as a graduate of Brand University you are prepared for demanding tasks in leading brand companies.

Learn more about the career opportunities a degree in Brand Management opens up for you.

Course fees

As a leading state-recognised, privately owned university, the Brand University of Applied Sciences is financed exclusively through course fees.

Course fees for students from Germany and the EU:
495,- Euro per month
890,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 18.910,- Euro

Course fees for students from countries outside the EU:
890,- Euro per month,
2.300,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 34.540,- Euro

Exceptions may be made for students who already have long-term residence permits for the EU.


You can obtain finance under the Bundesausbildungsförderungsgesetz (‘BAföG’ or German Federal Educational Assistance Act). If you want to know anything about financing you should contact the Student Financing Advice Centre.

Students at Brand University of Applied Sciences can also obtain financial support from foundations and financial institutions in Hamburg and further afield. At a national level there is the Kreditanstalt für Wiederaufbau (KfW) which offers the ‘KfW-Studienkredit’.

The following documents must be submitted for admission:

  • Higher education entrance qualification
  • CV and certificates
  • Written application
  • Letter of motivation
  • Proof of German language skills B2 level

Detailed information on the formal requirements can be found
on the application form.

In case your application documents are not complete due to the current situation, it is possible to hand in later the missing documents.

After a positive review of your application documents, our
applicant manager Nina Rubin and the course director
Prof. Dr. Joachim Bongard look forward to meeting you in a personal interview
and learning more about your individual career, your professional
qualifications and your personal goals in connection with your studies.

Once you have successfully completed the interview, you will
be admitted to the program.

Application Deadlines

Applicants who do NOT require an entry visa for Germany:

  • September 15th

Applicants who require an entry visa for Germany:

  • June 30th

student advisory service

Do you have any questions about the programme? Contact us now.

Nina Rubin

Student Advisory Service
Fon +49 (0) 40 380 893 56-14