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Knut Hansen Dry Gin

As part of the course Sales Policy Specialisation, the students of the 4th semester Brand Management were invited by Hamburg Distilling Company (HDC) to examine the multi-channel distribution of KNUT HANSEN DRY GIN in a practical project cooperation and to work out success factors for the further expansion of the market position.

After an intensive analysis of the market, competitors, trends, brand and sales, which was reviewed in a midterm presentation, store checks in the retail sector, an online consumer survey and the conception phase followed. The theoretically-founded elaboration offered practice-relevant insights and opened up conceptual perspectives, which were presented by the students to the HDC team via video call in the final presentation.

Tom Storde, one of the participating students, gives the following personal summary: “Working on the topic was a lot of fun and helped me to better understand the academic context.” Domingo Saavedra summarised his impression as follows: “My expectations were exceeded. I now feel ready to start my own online business. And do it properly.”

And this is how Kaspar Hagedorn, co-founder and managing director, summed it up: “The cooperation with the Brand University gave us valuable insights regarding the strategy as well as conceptual suggestions for improvements in assortment, multi-channel distribution and communication. We will definitely implement some of them.”

Module | Sales Policy Specialisation
Lecturer | René Heß
Semester | 4th Semester Brand Management

Moin! Welcome to Knut Hansen Dry Gin

The idea for KNUT HANSEN was born on a typical evening in Hamburg’s Schanze. And without knowing the finished product or the name KNUT HANSEN, the spirit of the old sailor was to accompany us the whole time. When we decided to take the plunge and set out on the journey to develop our own gin, we set to work and invested a lot of heart and soul, love and time in our project. Today we are incredibly proud to call KNUT HANSEN DRY GIN our own and look forward to all the adventures that still await us…

KNUT HANSEN DRY GIN is a product of the Hamburg Distilling Company HDC GmbH. Our company is based on 4 essential values: quality, individuality, trust and a big piece of adventure. We live these values in our daily dealings with our consumers and partners.