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Brand Strategy

  • Master of Arts (M.A.)
  • Classroom study
  • Full-time
  • Without numerus clausus
  • English

Our Master’s programme Brand Strategy is perfect for students who are passionate about brands and want to advance their career in this exciting field.

You will learn to understand consumers and expand your strategic competencies.

In the rapidly changing business & brand landscape, digital technology has become an integral part of branding.

Our programme equips students with the skills and knowledge necessary to succeed in this dynamic environment.

  • Start: 1st October/ 1st April
  • Deadline (EU citizen): 15th September/ 15th March
  • Deadline (Non-EU citizen): 15th June/ 15th December
  • Length: 12 months or 18 months
  • Tuition fees (EU citizen): 745,- EUR monthly
  • Tuition fees (Non-EU citizen): 1.140,- EUR monthly

Participate online for free

08.08.24 12:00 p.m.

Full Track

  • 18 months
  • 3 semester
  • Four electives
  • Free choice of electives

Short Track

  • 12 months
  • 2 semester
  • Two electives
  • Recognition of work experience (equivalent of 30 ECTS)

Brand Strategy at Brand University

„The professors come from a variety of backgrounds and there are always opportunities to profit from their practical experience in the industry. "

Lynn Treudler
Master Alumna

„The internationality of the university is visible at all times and offers an encouraging environment for creative thinking and strategic testing of teaching content."

Cornelius Gesing
Master Alumnus

„A gate of knowledge and opportunities...Brand University is one of the best decisions I have ever made."

Jerina Haxhimali
Master Student

„I love being a teacher at BU because I have the opportunity to bring across the hottest topics to students while they are still evolving in the industry. "

Nikolai Bockholt
Lecturer (Creative Technologist, Google)

„It is said, “practice makes perfect”, and in my view, Brand University puts the P in practice!"

Michael Balogh
Master Alumnus

„I experienced a welcoming international study environment with students from various backgrounds and cultures around the world. "

Dóra Timar
Master Alumna

„From the very start I loved the open and creative atmosphere at the BU. Teamwork is very important and the practice related courses provide the opportunity to test our ideas."

Anneke Hoffmann
Master Student

Course of studies

Our Master’s programme in Brand Strategy is designed to provide students with a comprehensive education in branding, with a strong focus on digital technology.

The coursework helps students to increase their knowledge necessary to succeed in a variety of branding-related careers, such as brand management, digital marketing, business consulting, and many more.

  • Branding Study Subjects
  • Practice Project
  • Electives for individual focus
Download Curriculum (PDF)

Course examples

Brand Strategy
Learn how to align branding strategy with business objectives and how to create a cohesive brand message across all brand touchpoints.

Digital Marketing Technologies
This module provides a comprehensive overview of the digital marketing technologies and platforms used to build and promote brands, including search engine optimization (SEO), social media marketing, email marketing, and online advertising.

Market Data Science
Learn how to collect, analyze, and interpret market data to make better business decisions. Study the different types of market research, including surveys, focus groups, and data analytics.

Try out your skills in practical projects

Real projects with companies, agencies and start-ups await you. There you can apply your knowledge, give valuable input and take away valuable insights. Experience the workflows of the management and media industry first-hand and make valuable contacts – the foundation for your professional network.

Fees and financing

As a state-recognised university in private sponsorship, the Brand University of Applied Sciences is financed exclusively by tuition fees.

Tuition fees for students from Germany and the EU:

  • 745,- Euro per month
  • 890,- Euro one-time enrollment fee
  • 200,- Euro one-time examination fee
  • Total fees: 14.500,- Euro

Tuition fees for students from countries outside the EU*:

  • 1.140,- Euro per month
  • 1.150,- Euro one-time enrollment fee and examination fee
  • Total fees: 21.670,- Euro

*Exceptions can be made if you have a long-term residence permit for the EU.

  • It can be a good idea to get in touch with the  Counselling Centre-for-study-financing in order to inform yourself about possible options to finance your studies. You can find more information here.
  • You can obtain funding according to the Federal Law on Support in Education (BAföG).
  • In addition, students of Brand University of Applied Sciences can receive financial support from foundations or financial institutions in Hamburg and beyond.
  • At the federal level the Reconstruction Loan Corporation (KfW) offers the “KfW Student Loan”.

Whether you need an entry visa for Germany or not depends on your country of origin. Please follow the link to check the requirements that apply to you.

If you need a student visa, please contact the German embassy in your home country in order to apply (find embassy near you).

Your visa will be valid for three months. Within this time frame, you have to convert your visa into a residence permit. Please note that a three months tourist visa cannot be converted into a residency permit for the purpose of studying.

It may take several months for a visa to be issued. Please make sure to check the visa processing times in your home country.
In any event, it is important to apply for a visa as soon as you have received your letter of admission from Brand University of Applied Sciences.

A student visa requires proof of financing. More specifically, you must provide proof that you have at least 11.208 Euro to live and study in Germany for a year. The money must be deposited in a blocked account at a reputable financial institution

Your contact for questions

Get your information package and study advice for free


For the regular start of studies in the winter semester (1st October), you must apply by 15th September. For the regular start of studies in the summer semester (1st April), you must apply by 15th March.


  • First academic degree/ Bachelor’s degree with at least 210 CP ECTS or 180 CP ECTS + working experience/ acquisition of 30 CP during your Master studies at BU through attending courses, participation in practice projects and/or research lab.
  • English language proficiency (IELTS min. 5.5/TOEFL min. 72), min. B2

We need the following application documents from you

  • Completed application form including photo
  • Higher Secondary School Certificate
  • Bachelor Degree Certificate, Transcript of Records, Grading System of the University (Diploma Supplement)
  • Master Degree Certificate, Transcript of Records, Grading System of the University (Diploma Supplement) (if available)
  • Copy of valid ID card/passport
  • Proof of English language proficiency (IELTS, TOEFL or equivalent of proof)
  • A current CV in tabular form and chronological order
  • Motivation Letter
  • Proof of working experience, letters of reference

After we examine your application documents, our application manager Milena Goossen and our course director Michael Kress are happy to meet you in a personal interview and to learn more about your individual career, your professional attitude and your personal goals in connection with your studies.


After successfully completing the interview, you will be admitted to the programme.

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