BU Team

University Executive Board

Prof. Dr. h.c. Shan Fan

President of the Brand Acdemy

Professor of Intercultural Art

Stefan Haarhaus

Chancellor

Prof. Ute Röseler

Vice President (Education) and Course Director Brand Management

Brand Management, Marketing, Internal Branding

Prof. Dr. Yonca Limon-Calisan

Vice President (Research), Course Director International Brand Communication and International Brand Management

Intercultural Competence

Services

Claudia Warlich

Head of Student Services

Sonja Sahlmüller

Student Advisory Service and Application Management (Bachelor)

Anna Prokhorenko

Student Advisory Service and Application Management (Master)

Ingrid Lange-Bohaumilitzky

Library Service

Ragna Jürgensen

Library Service

Wolfgang Maas

Examination Office

Korinna Puls

Head of International Office

Brand Management

Prof. Ute Röseler

Vice President (Education) and Course Director Brand Management

Brand Management, Marketing, Internal Branding

Prof. Dr. Joachim Bongard

Communication, Advertising Psychology, Neuromarketing, Customer Loyalty and CRM

Prof. Dr. Sven Christiansen

Statistics and Forecasting Methods

Prof. Ansgar Maria Eidens

Course Director Communication Design

Brand Design Conception, Brand Design Theory

Dr. Jörg Igelbrink

Brand Management, Marketing Conception, Innovation Management, Marketing Psychology

Prof. Dr. Yonca Limon-Calisan

Vice President (Research), Course Director International Brand Communication and International Brand Management

Intercultural Competence

Uli Drömann

Communication-management

Madalina Florea

Business English

Günter Gilles

Marketing Controlling

Sven Hecker

B-2-B and service marketing

René Heß

Innovation Management and Distribution Policy

Andrea Konietzny

Dozent

BM: Academic Skills of scientific Methodology // BD: Design Thinking & Substainability

Stefanie Mager

Lecturer

Brand Management, B2B and Service Marketing

Mathias Maul

Digital Branding and Social Media (Brand Communication)

Hans Meuers

Corporate Management

Dr. Thomas Müller

Trademark, design, copyright and intellectual property law

Achim Peltz

Marketing Controlling

Maik Riggers

Market Research & Neuromarketing

Franziska Schmiedebach-Ullner

Marketing Concepts

Jonathan Schramke

Labour Organisation

Jan Schüttler

Media planning

Elena Shalman-Ploj

Digital Branding

Serafin Sivcak

Lecturer

Project Management

Inga Skowranek

Digital Branding

Claudia Tobis

International Brand Management

Communication Design

Prof. Ansgar Maria Eidens

Course Director Communication Design

Brand Design Conception, Brand Design Theory

Prof. Dr. Joachim Bongard

Communication, Advertising Psychology, Neuromarketing, Customer Loyalty and CRM

Prof. Dr. Yonca Limon-Calisan

Vice President (Research), Course Director International Brand Communication and International Brand Management

Intercultural Competence

Prof. Ute Röseler

Brand Management

Prof. Dr. Stefan Waller

Professor for Intercultural Brand-Culture and Innovation

Prof. Yiping Zhang

Professor for Visual Communication

Nicolas Eilken

Packaging

Thomas Grede

Lecturer

Motion Design

Ines Göbel

Lecturer

Packaging Design, Design Thinking & Sustainability, Intercultural Communication

Andrea Konietzny

Dozent

BM: Academic Skills of scientific Methodology // BD: Design Thinking & Substainability

Michael Kress

Audiovisual Branding, Semiotics and Visual Aesthetics

Katharina Köth

Lecturer

Alexander Lehmann

Lecturer

Generative Design, Creative Coding, Prototyping

Stefanie Mager

Lecturer

Brand Management, B2B and Service Marketing

Shaohua Pan

Lecturer

Holger Roschlaub

Fotografie und Audiovisuelles Branding

Betty Schimmelpfennig

Lecturer

Multisensory Branding

Dr. Hua Tang

Perception and Aesthetics

Torsten Weisheit

Typography

Digital Design

Prof. Michael Jonas

Course Director Digital Design

Open Innovation & Digital Thinking

Prof. Dr. Joachim Bongard

Communication, Advertising Psychology, Neuromarketing, Customer Loyalty and CRM

Prof. Ute Röseler

Brand Management

Prof. Dr. Stefan Waller

Professor for Intercultural Brand-Culture and Innovation

Prof. Yiping Zhang

Professor for Visual Communication

Thomas Grede

Lecturer

Motion Design

Ines Göbel

Lecturer

Packaging Design, Design Thinking & Sustainability, Intercultural Communication

Andrea Konietzny

Dozent

BM: Academic Skills of scientific Methodology // BD: Design Thinking & Substainability

Michael Kress

Audiovisual Branding, Semiotics and Visual Aesthetics

Katharina Köth

Lecturer

Alexander Lehmann

Lecturer

Generative Design, Creative Coding, Prototyping

Stefanie Mager

Lecturer

Brand Management, B2B and Service Marketing

Shaohua Pan

Lecturer

Holger Roschlaub

Fotografie und Audiovisuelles Branding

Betty Schimmelpfennig

Lecturer

Multisensory Branding

Dr. Hua Tang

Perception and Aesthetics

Torsten Weisheit

Typography

Marketing & Innovation

Prof. Dr. Yonca Limon-Calisan

Vice President (Research), Course Director International Brand Communication and International Brand Management

Intercultural Competence

Prof. Dr. Joachim Bongard

Communication, Advertising Psychology, Neuromarketing, Customer Loyalty and CRM

Prof. Dr. Sven Christiansen

Statistics and Forecasting Methods

Prof. Michael Jonas

Course Director Digital Design

Open Innovation & Digital Thinking

Prof. Dr. Thomas Suwelack

Digital Customer Experiences, Digital Branding & Marketing, Data Science, Artificial Intelligence, Digital Technologies & Development

Claudius Finkbeiner LL.M.

Lecturer

Politics and Law

Amra Kramo-Caluk

Lecturer

BTL Brand Communication; Business Modeling; Brand Agency Simulation; Research Methodology

Hans Meuers

Corporate Management

Franziska Schmiedebach-Ullner

International Product Developments

Product Development, Brand Strategies in Emerging Markets, Intercultural Competence et. al.

Betty Siegel

Lecturer

Account Planning, Creative Concepting an Storytelling, Int. Brand Communication

Marco Wollering

Politics & Law: Intellectual Property Law

Design & Innovation

Prof. Dr. Yonca Limon-Calisan

Vice President (Research), Course Director International Brand Communication and International Brand Management

Intercultural Competence

Prof. Ansgar Maria Eidens

Course Director Communication Design

Brand Design Conception, Brand Design Theory

Prof. Michael Jonas

Course Director Digital Design

Open Innovation & Digital Thinking

Prof. Dr. Thomas Suwelack

Digital Customer Experiences, Digital Branding & Marketing, Data Science, Artificial Intelligence, Digital Technologies & Development

Prof. Dr. Stefan Waller

Professor for Intercultural Brand-Culture and Innovation

Prof. Yiping Zhang

Professor for Visual Communication

Amra Kramo-Caluk

Lecturer

BTL Brand Communication; Business Modeling; Brand Agency Simulation; Research Methodology

Michael Kress

Audiovisual Branding, Semiotics and Visual Aesthetics

Katharina Köth

Lecturer

Hans Meuers

Corporate Management

Betty Siegel

Lecturer

Account Planning, Creative Concepting an Storytelling, Int. Brand Communication

Entrepreneurship & Innovation

Prof. Dr. Yonca Limon-Calisan

Vice President (Research), Course Director International Brand Communication and International Brand Management

Intercultural Competence

Prof. Dr. Joachim Bongard

Communication, Advertising Psychology, Neuromarketing, Customer Loyalty and CRM

Prof. Michael Jonas

Course Director Digital Design

Open Innovation & Digital Thinking

Prof. Dr. Thomas Suwelack

Digital Customer Experiences, Digital Branding & Marketing, Data Science, Artificial Intelligence, Digital Technologies & Development

Amra Kramo-Caluk

Lecturer

BTL Brand Communication; Business Modeling; Brand Agency Simulation; Research Methodology

Hans Meuers

Corporate Management

Franziska Schmiedebach-Ullner

International Product Developments

Product Development, Brand Strategies in Emerging Markets, Intercultural Competence et. al.

Betty Siegel

Lecturer

Account Planning, Creative Concepting an Storytelling, Int. Brand Communication

International Brand Management

Prof. Dr. Yonca Limon-Calisan

Vice President (Research), Course Director International Brand Communication and International Brand Management

Intercultural Competence

Prof. Dr. Sven Christiansen

Statistics and Forecasting Methods

Claudius Finkbeiner LL.M.

Lecturer

Politics and Law

Hans Meuers

Corporate Management

Franziska Schmiedebach-Ullner

International Product Developments

Product Development, Brand Strategies in Emerging Markets, Intercultural Competence et. al.

Marco Wollering

Politics & Law: Intellectual Property Law

International Brand Communication

Prof. Dr. Yonca Limon-Calisan

Vice President (Research), Course Director International Brand Communication and International Brand Management

Intercultural Competence

Prof. Michael Jonas

Course Director Digital Design

Open Innovation & Digital Thinking

Ines Göbel

Lecturer

International brand strategy & concept development, foresight analysis, circular and sharing economy

Amra Kramo-Caluk

Lecturer

BTL Brand Communication; Business Modeling; Brand Agency Simulation; Research Methodology

Maik Riggers

Lecturer

Theories of Media and Communication Science

Johannes C. Röhr

Lecturer

International Media Planning & Campaigning Strategies

Franziska Schmiedebach-Ullner

Lecturer

Product Development, Brand Strategies in Emerging Markets, Intercultural Competence et. al.

Betty Siegel

Lecturer

Account Planning, Creative Concepting an Storytelling, Int. Brand Communication