BU Team

University Executive Board

Prof. Dr. h.c. Shan Fan

President of the Brand Acdemy

Professor of Intercultural Art

Stefan Haarhaus

Chancellor

Prof. Dr. Yonca Limon-Calisan

Vice President Research, Course Director Brand Innovation M.A.

Brand Thinking, Consumer Psychology & Insights, Brand Communication, Brand Agency Simulation Game

Services

Claudia Warlich

Head of Student Services

Sonja Sahlmüller

Student Advisory Service and Application Management (Bachelor)

Anna Prokhorenko

Student Advisory Service and Application Management (Master)

Ingrid Lange-Bohaumilitzky

Library Service

Ragna Jürgensen

Library Service

Wolfgang Maas

Examination Office

Korinna Puls

Head of International Office

Brand Management

Prof. Dr. Joachim Bongard

Course Director Brand Management

Communication, Advertising Psychology, Neuromarketing, Customer Loyalty and CRM

Prof. Dr. Sven Christiansen

Statistics and Forecasting Methods

Prof. Ansgar Maria Eidens

Course Director Communication Design

Brand Design Conception, Brand Design Theory

Prof. Dr. Jörg Igelbrink

Brand Management, Marketing Conception, Innovation Management, Marketing Psychology

Prof. Dr. Yonca Limon-Calisan

Vice President Research, Course Director Brand Innovation M.A.

Brand Thinking, Consumer Psychology & Insights, Brand Communication, Brand Agency Simulation Game

Prof. Ute Röseler

Professor

Brand Management, Marketing, Internal Branding

Frederick Braake

Lecturer

Communication Management

Uli Drömann

Communication-management

Madalina Florea

Business English

Anke Fochler

Lecturer

Brand Management Basics

Günter Gilles

Marketing Controlling

Sven Hecker

B-2-B and service marketing

René Heß

Innovation Management and Distribution Policy

Andrea Konietzny

Dozent

BM: Academic Skills of scientific Methodology // BD: Design Thinking & Substainability

Stefanie Mager

Lecturer

Brand Management, B2B and Service Marketing

Mathias Maul

Digital Branding and Social Media (Brand Communication)

Hans Meuers

Corporate Management

Dr. Thomas Müller

Trademark, design, copyright and intellectual property law

Achim Peltz

Marketing Controlling

Maik Riggers

Market Research & Neuromarketing

Johannes C. Röhr

Lecturer

Media Planning & Campaigning Strategies

Franziska Schmiedebach-Ullner

Marketing Concepts

Jonathan Schramke

Labour Organisation

Jan Schüttler

Media planning

Elena Shalman-Ploj

Digital Branding

Serafin Sivcak

Lecturer

Project Management

Inga Skowranek

Digital Branding

Claudia Tobis

International Brand Management

Communication Design

Prof. Dr. Joachim Bongard

Course Director Brand Management

Communication, Advertising Psychology, Neuromarketing, Customer Loyalty and CRM

Prof. Ansgar Maria Eidens

Course Director Communication Design

Brand Design Conception, Brand Design Theory

Prof. Dr. Yonca Limon-Calisan

Vice President Research, Course Director Brand Innovation M.A.

Brand Thinking, Consumer Psychology & Insights, Brand Communication, Brand Agency Simulation Game

Prof. Ute Röseler

Brand Management

Prof. Dr. Stefan Waller

Professor for Intercultural Brand-Culture and Innovation

Prof. Yiping Zhang

Professor for Visual Communication

Nicolas Eilken

Packaging

Thomas Grede

Lecturer

Ines Göbel

Lecturer

Packaging Design, Design Thinking & Sustainability, Intercultural Communication

Farina Hamann

Lecturer

Generative Design

Andrea Konietzny

Dozent

BM: Academic Skills of scientific Methodology // BD: Design Thinking & Substainability

Joachim Kortlepel

Lecturer

Trensmedia Storytelling

Michael Kress

Audiovisual Branding, Semiotics and Visual Aesthetics

Katharina Köth

Lecturer

Alexander Lehmann

Lecturer

Generative Design, Creative Coding, Prototyping

Stefanie Mager

Lecturer

Brand Management, B2B and Service Marketing

Sebastian Martens

Lecturer

Creative Technology and Tools

Shaohua Pan

Lecturer

Holger Roschlaub

Fotografie und Audiovisuelles Branding

Betty Schimmelpfennig

Lecturer

Multisensory Branding

Nadine Schwery

Lecturer

Dr. Hua Tang

Perception and Aesthetics

Ole Utikal

Lecturer

Typography & Editorial Design

Torsten Weisheit

Typography

Digital Design

Prof. Dr. Joachim Bongard

Course Director Brand Management

Communication, Advertising Psychology, Neuromarketing, Customer Loyalty and CRM

Prof. Michael Jonas

Course Director Digital Design

Open Innovation & Digital Thinking

Prof. Ute Röseler

Brand Management

Prof. Dr. Stefan Waller

Professor for Intercultural Brand-Culture and Innovation

Prof. Yiping Zhang

Professor for Visual Communication

Thomas Grede

Lecturer

Ines Göbel

Lecturer

Packaging Design, Design Thinking & Sustainability, Intercultural Communication

Farina Hamann

Lecturer

Generative Design

Andrea Konietzny

Dozent

BM: Academic Skills of scientific Methodology // BD: Design Thinking & Substainability

Joachim Kortlepel

Lecturer

Trensmedia Storytelling

Michael Kress

Audiovisual Branding, Semiotics and Visual Aesthetics

Katharina Köth

Lecturer

Alexander Lehmann

Lecturer

Generative Design, Creative Coding, Prototyping

Stefanie Mager

Lecturer

Brand Management, B2B and Service Marketing

Sebastian Martens

Lecturer

Creative Technology and Tools

Shaohua Pan

Lecturer

Holger Roschlaub

Fotografie und Audiovisuelles Branding

Betty Schimmelpfennig

Lecturer

Multisensory Branding

Nadine Schwery

Lecturer

Dr. Hua Tang

Perception and Aesthetics

Ole Utikal

Lecturer

Typography & Editorial Design

Torsten Weisheit

Typography

Marketing & Innovation

Prof. Dr. Yonca Limon-Calisan

Vice President Research, Course Director Brand Innovation M.A.

Brand Thinking, Consumer Psychology & Insights, Brand Communication, Brand Agency Simulation Game

Prof. Michael Jonas

Course Director Digital Design

Open Innovation & Digital Thinking

Prof. Dr. Thomas Suwelack

Digital Customer Experiences, Digital Branding & Marketing, Data Science, Artificial Intelligence, Digital Technologies & Development

Sandra Groll

Lecturer

Artificial Intelligence in Branding

Amra Kramo-Caluk

Lecturer

BTL Brand Communication; Business Modeling; Brand Agency Simulation; Research Methodology

Michael Kress

Audiovisual Branding, Semiotics and Visual Aesthetics

Sebastian Martens

Lecturer

Creative Technology and Tools

Hans Meuers

Corporate Management

Maik Riggers

Lecturer

Consumer Psychology

Franziska Schmiedebach-Ullner

International Product Developments

Product Development, Brand Strategies in Emerging Markets, Intercultural Competence et. al.

Betty Siegel

Lecturer

Creative Leadership

Design & Innovation

Prof. Dr. Yonca Limon-Calisan

Vice President Research, Course Director Brand Innovation M.A.

Brand Thinking, Consumer Psychology & Insights, Brand Communication, Brand Agency Simulation Game

Prof. Michael Jonas

Course Director Digital Design

Open Innovation & Digital Thinking

Prof. Dr. Thomas Suwelack

Digital Customer Experiences, Digital Branding & Marketing, Data Science, Artificial Intelligence, Digital Technologies & Development

Prof. Dr. Stefan Waller

Professor for Intercultural Brand-Culture and Innovation

Prof. Yiping Zhang

Professor for Visual Communication

Sandra Groll

Lecturer

Artificial Intelligence in Branding

Amra Kramo-Caluk

Lecturer

BTL Brand Communication; Business Modeling; Brand Agency Simulation; Research Methodology

Michael Kress

Audiovisual Branding, Semiotics and Visual Aesthetics

Katharina Köth

Lecturer

Sebastian Martens

Lecturer

Creative Technology and Tools

Hans Meuers

Corporate Management

Maik Riggers

Lecturer

Consumer Psychology

Betty Siegel

Lecturer

Creative Leadership

Entrepreneurship & Innovation

Prof. Dr. Yonca Limon-Calisan

Vice President Research, Course Director Brand Innovation M.A.

Brand Thinking, Consumer Psychology & Insights, Brand Communication, Brand Agency Simulation Game

Prof. Michael Jonas

Course Director Digital Design

Open Innovation & Digital Thinking

Prof. Dr. Thomas Suwelack

Digital Customer Experiences, Digital Branding & Marketing, Data Science, Artificial Intelligence, Digital Technologies & Development

Sandra Groll

Lecturer

Artificial Intelligence in Branding

Amra Kramo-Caluk

Lecturer

BTL Brand Communication; Business Modeling; Brand Agency Simulation; Research Methodology

Michael Kress

Audiovisual Branding, Semiotics and Visual Aesthetics

Sebastian Martens

Lecturer

Creative Technology and Tools

Hans Meuers

Corporate Management

Maik Riggers

Lecturer

Consumer Psychology

Franziska Schmiedebach-Ullner

International Product Developments

Product Development, Brand Strategies in Emerging Markets, Intercultural Competence et. al.

Betty Siegel

Lecturer

Creative Leadership