Info events
Apply now
Auf dem Bild sind zwei junge Männer zu sehen, die vor einer Pinnwand stehen und miteinander sprechen. Einer trägt eine Baseballkappe rückwärts, der andere eine Brille. Beide blicken auf eine Reihe von Plakaten oder Entwürfen, die an der Pinnwand hängen. Die Plakate zeigen verschiedene grafische Layouts in Rot- und Weißtönen, vermutlich Designkonzepte für eine digitale oder mobile Anwendung. Die Szene wirkt professionell und kreativ, als ob die beiden über Designideen diskutieren.
On-campus study

Bachelor Brand Communication

Do you want to use your communication skills to create ground-breaking advertising campaigns? At Brand University, in the media metropolis of Hamburg, you will lay the foundation for a thriving career in the advertising and branding industry.

On-campus study | German | 180 ECTS 

Content Overview Fees Contact

YOUR JOURNEY BEGINS HERE

As a brand communicator, you are ready to shape the narratives of tomorrow. Whether as a strategist, storyteller, consultant or entrepreneur, you are in demand wherever brands need to connect with people in meaningful ways.

Develop your individual perspective in the Brand Communication Bachelor’s programme. You learn how brands create meaning in cultural, social and economic contexts: from the fundamentals of communication and media to strategy development, content creation and campaign design.

Our professors and lecturers guide you in combining analytical thinking with creative execution. You develop the ability to understand audiences, define brand positioning and translate insights into effective communication across different channels and formats.

What sets Brand University of Applied Sciences apart? The close connection between theory and practice. You work on real-world projects, apply the latest insights from communication research and gain a deep understanding of how brands operate in complex environments.

This means you are not only prepared for roles in agencies, consultancies and corporate communication, but also equipped to work in media, start-ups and international brand environments – wherever communication shapes perception and impact.

Do you have any questions?

We are here for you. For administrative matters and questions related to student life - including support for international students (e.g. visas or accommodation) - please contact our International Student Service team.

If you have questions about choosing your academic programme, the application process, admission requirements or financing options, our admissions team will be happy to support you.

Give us a call
Send an email

OVERVIEW OF THE PROGRAMME

University degree

Bachelor of Arts (B.A.)

Credit Points

180 ECTS Punkte

Application and start of studies

Apply until:
March 15th

Start of studies:
Summer semester (April 1st)

Format of the study porgram

On-campus study
German
Full-time

Duration of the studies and tuition fees

6 Semester (36 month)
€ 890,- per month (NON-EU)

Admission requirements

Higher education entrance qualification
Language certificate (English B2)

Course content

“If you start studying now, in 3 years you may have a profession that doesn’t even exist today. As a digital designer, you are ready for today’s business requirements and tomorrow’s challenges.”
- Course director Prof. Michael Jonas

  • Intercultural Communication & Research

  • Brand Thinking

  • Communication & Media Studies

  • Consumer Behavior & Insights

  • Basics of Economics

  • Brand Design Basics

  • Creative Technology & AI

  • Brand Management Basics

  • Empirical Market Research

  • Customer Experience Management

  • Brand Culture Research

  • Sustainable Brands / Circular Economy & Design

  • Media Planning & Controlling

  • Transdisciplinary Practical Project 1

  • Film and Advertisement

  • Social Brands / ESG & Responsibility

  • Price Management & Sales Policies

  • Transdisciplinary Practical Project 2

  • Elective 1

  • Brand and Communication Lecture Series

  • Visual Diary

  • International Brand Communication

  • Transdisciplinary Practical Project 3

  • Elective 2

  • Practice Transfer Project

  • Bachelor Thesis

  • Colloquium

* The order of the modules may vary depending on the start of the semester in April or October.

What do you need to bring?

Are you passionate about brands or illustration, film or digital media? Future Brand Design students do not have to be professional strategists, illustration artists, camera technicians or programmers to apply. Passion is all that counts!

As a digital designer, you are ready for today’s business requirements and for tomorrow’s challenges. Whether as a designer, storyteller, inventor or entrepreneur – you are in demand in advertising and design agencies as well as in innovative corporations or as the founder of your own start-up.

Develop your individual creative handwriting in the Digital Design focus of the Brand Design Bachelor’s programme. Our professors and lecturers will accompany you on your way to becoming a digital pioneer and will give you the freedom to develop your personality and your team spirit to find innovative solutions.

How does Brand University of Applied Sciences give you the decisive advantage for an exciting career in the creative industries? Expert knowledge on brand development and the latest findings from communication research complement the classic design training in graphic design. With interactive, hands-on teaching.

This means that you are not only in demand as a freelance designer or in digital and communication agencies, but also receive a stepping stone into publishing houses, film productions and cultural institutions.

Our practice and project partners

Application

If you need an entry visa for Germany, the application deadline is June 30th for the winter semester (October).

If you do not require an entry visa for Germany, you must apply by September 15th.

The following documents must be submitted for admission:

  • Completed application form

  • Qualification to enter a university (Abitur or Fachabitur).
    With appropriate previous experience, applicants can also be admitted to studies in individual cases without a (Fach-)Abitur.

  • Curriculum vitae and certificates

  • Proof of German language skills B2 level

  • Motivation letter

  • Portfolio

Detailed information on the formal requirements can be found on the application form.

In case your application documents are not complete due to the current situation, it is possible to hand in later the missing documents.

If they assess your application documents positively, our applicant manager Nina Rubin and course director Prof. Michael Jonas will look forward to getting to know you in a personal interview and finding out more about your own particular career so far, your specific aptitudes, and your personal aims which you wish to pursue in connection with the course.

If your application interview is successful you will be admitted to study.

Fees and charges

As a state-recognised university in private sponsorship, the Brand University of Applied Sciences is financed exclusively by tuition fees.

Course fees for students from countries outside the EU:

  • 890 € per month,

  • 2,300 € one-off matriculation fee,

  • 200 € one-off examination fee.

  • Total costs: 34,540 €

Course fees for students from Germany and the EU:

  • 495 € per month

  • 890 € one-off matriculation fee,

  • 200 € one-off examination fee.

  • Total costs: 18,910 €

Exceptions may be made for students who already have long-term residence permits for the EU.

You can obtain finance under the Bundesausbildungsförderungsgesetz (‘BAföG’ or German Federal Educational Assistance Act). If you want to know anything about financing you should contact the Student Financing Advice Centre.

Students at Brand University of Applied Sciences can also obtain financial support from foundations and financial institutions in Hamburg and further afield. At a national level there is the Kreditanstalt für Wiederaufbau (KfW) which offers the ‘KfW-Studienkredit’.

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.

Eine idyllische Szene in der Speicherstadt von Hamburg mit Blick auf einen historischen Backsteinbau und eine Brücke über einen Kanal. Im Vordergrund fährt ein Boot durch das Wasser, und im Hintergrund ist die Kirche St. Katharinen mit ihrem markanten Turm zu sehen. Diese Umgebung, die für ihre architektonische Schönheit bekannt ist, bildet den inspirierenden Standort der Brand University of Applied Sciences.

Brand University: awarded, accredited and certified

Academic adviser on-campus studies

Do you have any questions? We will be happy to advise you: whether it's about choosing your degree programme, the application process, admission requirements or your financing options.

Luis Bolbrügge

+49 40 380 893 56 24 [email protected]
Get free information