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Our students of the Master Degree programme International Brand Management again had a fortune to work with a world player and well-known company.
This time the practice project was running together with Europe’s leading vehicle rental firm – Europcar Autovermietung GmbH.

Our students got a task to find out the factors, which are important for brand loyalty in the service sector.

The results of the project on the topic “How to build Brand Loyalty in the Rent-A-Car Service Sector” were succesfully presented by the students of the course.
Sabrina Wauker, Marketing and Brand Projects Manager Intelligence and Loyalty (Europcar), has highly praised the work of our students.


Elective Modul | Service Marketing
Lecturer | Franziska Schmiedebach-Ullner
| 3. Semester