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Responsive Webdesign for MINI

The fact that MINI – drivers pay much attention to an individual MINI was used as the basis. This playful attitude is important for the website. Therefore a special configuration tool was created. The visualization was expanded through the dimension of the room in order to provide the experience oriented nature of the website and to take up the new technological opportunities. This was intensified through horizontal scrolling. “It‘s not only Fun to Drive! It‘s also Fun to Configure!«

Student | Daniel Händler
Module | Interaction Branding
Lecturer | Mike John Otto, Prof. Ansgar Eidens
Semester | 4th Semester