“Today’s students might have a job after graduation that doesn’t exist yet. We will prepare you for the business requirements of today and the challenges of tomorrow.”

Prof. Dipl. Des. Michael Jonas

Winter Semester

• Brand Innovation
• Brand Thinking
• Digital Technologies & Development
• Digital Branding
• Intern. Brand Communication & Experience

Lynn Treudler, Germany

Being a student in the Brand Innovation Master’s programme at Brand University is both challenging and rewarding. The professors come from a variety of backgrounds and there are always opportunities to profit from their practical experience in the industry. The student body is diverse with students from many countries and different levels of practical experience in different industries – this truly makes working in teams a unique and enriching experience.

The programme is tightly scheduled, aimed to gain your M.A. in only three semesters. The workload as well as group work make a certain amount of time management and self-organisation essential. The often times practical and workshop-like classes lead to high participation. You really learn and acquire skills almost automatically opposed to solely “cramming” for exams and forgetting a lot afterwards.

Finally, even during digital corona times, there have been a number of guest-speakers who share their invaluable insights with the students. They have answered all questions from students and even given individual advice. To conclude: This university definitely pushes you and expects its students to try their very best.

Michael Balogh, Slovakia

People bring this up a lot, but really, it was the first thing I have noticed. The class was truly international! There were 10+ nationalities in a class of ~30 people. It makes our studies very insightful as we discuss different cultural approaches in marketing or branding.

It is absolutely clear that the professors and lecturers have an appropriate level of knowledge and experience they are passing on to students. Each of them brings something different to the table. For example, one of our lecturers is a marketing ex-executive with 25 years of experience at a multibillion-euro company or, a professor who works at a company that specializes in customer research. Their hands-on experience with what they teach translates into a useful ability to link theory with practice.

My view is that, this high degree of a practical setting will come a long way. Matter of fact, it is not just the information that is practical here. Our exam projects are as well. To make a few examples, we created a functioning chatbot in one class, and in another class, we cooperated with a massive external partner to innovate their brand. But, one more thing I need to highlight here about our professors is, they are very friendly. It always feels as if it was just some people with good vibes who came to talk about things they love doing, but on a professional level.

It is said, “practice makes perfect”, and in my view, Brand University puts the P in practice!

Ella Göbel, Germany

When looking for a suitable business master’s programme, the focus was on two decisive factors. On the one hand, it was very important to follow my interests and abilities, but on the other hand, I also wanted to find a university that actively challenges me and prepares me for my future working life. After my B.Sc. in Business Psychology, I did not want to do a general business master’s degree – but a specific degree programme with a future. Accordingly, I chose BU and the M.A. Brand Innovation programme. Here, you do not just follow theory, you combine it with a lot of practical knowledge at the same time.

For us students, it is the perfect exercise to be in one class with so many different nationalities, so that you can also further educate culturally and linguistically. The possibility of choosing different modules per semester creates an individual foundation for each of us.

With a lot of commitment and understanding on the part of the university, no questions remain unanswered and there is always a contact person available. You really feel well taken care of and noticed. I am glad that I chose BU.

Dóra Timar, Hungary

At Brand University’s Master program, I experienced a welcoming international study environment with students from various backgrounds and cultures around the world. I come from Hungary, but previously studied in Denmark and lived in Britain for a while, and now living in Germany by being an international soul myself, I decided to study at BU to widen my horizons.

The courses are interesting and unique. Some of the subjects were practice oriented with real business partners that put us into real working environment situations as well as were inspirational for future career paths.

Last but not least, the teachers and professors were always ready to help and encourage us to learn more by stepping out of our comfort zone to reach high potentials.

Maximilian Suhr, Germany

The Brand University on the beautiful Elbe River in Hamburg teaches how to develop unique brands. All professors at the university have many years of industry experience and know what they are teaching. Also, the lecturers support you during your studies. The networking and the cooperation with well-known companies and brands, such as the DFB or Moia, distinguishes the BU!

However, the Brand Innovation program is no walk in the park and the semesters are intense. However, it is worth it, and the studies are fun. The international fellow students have different backgrounds and come from other countries. It’s beneficial to get different perspectives when developing new ideas.

María del Rocío Gil Rodríguez, Mexico

Three and a half years ago I came to Germany, directly after finishing my studies in my homeland Mexico, with the goal to start a life here and at the same time develop professionally in the field of advertising and design. After a long way learning the language and adapting to the culture, I decided that it was time to update my skills and explore new fields related to my studies in advertising, design and production, in order to transform myself into a high-performance professional that adds value.

I chose Brand University to start my master studies, since the University and especially the Master program has a very strong international spirit, which fits me perfectly as I love to be in contact with other cultures and to get to know new ways of thinking. The master program has offered me a new way of seeing the world of Brands through the eyes of technology and new trends in the market, in addition to offering me structured knowledge in the area of marketing and market research, which perfectly complement my background in design and creativity.

One of the most important values that Brand University offers to me as a student, is the close work with real clients and companies with which we can work during the semester in different projects and at the same time gain some professional experience. The University has a very close relationship with their students, and they are in constant communication with them, this has led me to be part of the student council as a spokesperson for the master’s program and part of the master’s audit committee.

During my studies at BU, I have developed new skills, especially in the area of research, as well as created a network not only with all my classmates, who have very diverse backgrounds, but also with my professors who are mostly experts in their fields and active professionals. All in all, the knowledge I have obtained at BU as well as the university’s concern that we develop ourselves in an environment that is similar to the professional reality, along with the diversity of students and constant exchange of ideas, make me feel confident and prepared for my future professional career.

English language proficiency

A proof of English language proficiency at B2 level of an internationally recognised English language test must be provided, e.g. TOEFL (min. 72 ponts) or IELTS (min. 5.5 points).

Application deadlines

Applicants who do NOT need an entry visa for Germany:

• September 15th and March 15th

Applicants who need an entry visa for Germany:

• June 30th and December 15th

Please note: In case your application documents are not complete due to the current situation, it is possible to hand in later the missing documents.

Application process

After we examine your application documents, our application manager Milena Goossen and our course director Michael Kress are happy to meet you in a personal interview and to learn more about your individual career, your professional attitude and your personal goals in connection with your studies.

After successfully completing the interview, you will be admitted to the programme.