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VR Sneaker Configurator

The VR Sneaker Configurator allows consumers to customise Nike shoes in a virtual brand environment and try on their individual shoes immediately. The combination of virtual reality (via VR glasses) and mass customisation (in the Nike Lab) is attractive and convenient for the young target group.

Student | Mingchao Yao
Module | Bachelor Thesis
Supervisor | Alexander Lehmann
Semester | 6th Semester Brand Design