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BU Team

Prof. Dr. Stefan Waller
Professor for Intercultural Brand-Culture and Innovation

Chair of Intercultural Brand and Innovation Culture

  • 2023: Vice-Dean of the Joint Institute of Zhejiang Wanli University and Brand University of Applied Sciences
  • 2020: Academic Director of International Programs
  • 2018: Professor at Brand University in Hamburg
  • Sep 2015: Guest lecturer at Tongji University, Shanghai
  • 2014: PhD in Philosophy at the University of Hamburg
  • 2007-2013: Lecturer and Research Assistant at the Department of Philosophy of the University of Hamburg
  • 2000-2007: Studies in Philosophy, Art History, and Religious Sciences
  • 1996-2000: Studies in Communication Design

Selected Publications

  • Marke und Mythos (2024). Springer Nature.
  • Puls, Schramm, Waller (Hrsg.). Kultur. Freiheit. Technik. (2017), Transcript Verlag Münster.
  • Leben in Entlastung (2015). UVK Verlag Konstanz (Herbert von Halem Verlag).

Recent Lectures

  • May 2024: “The Evolution of Heritage Brands: An Educational Approach” (with Prof. Zhang Yiping), 3rd Sino-German Brand Innovation Conference, Hamburg, Germany
  • Dec 2023: Wenzhou Polytechnic (WZPT) (online lecture), “A.I. and the Future of Design Education”
  • Dec 2023: Roundtable Talk #3 “AI and Its Impact on Branding”, Mobile Studies Congress 2023, Hangzhou, China (venue at Zhejiang Wanli University, Ningbo)
  • Nov 2023: “NFT, AI and the End of Art” lecture and discussion with Prof. Dr. Lu Xinhua (Tongji University, Shanghai), at the Modern Art Museum, Shanghai (also produced as a podcast for MAM)
  • Oct 2023: Panel Discussion on Brand and Fashion, 2023 Ningbo Fashion Fair
  • Sep 2023: “A.I. and the Future of Design Education” The Third International Conference on Smart Products Through-Life Design (SPTLD2023), Northwestern Polytechnical University Xi’an (NPU)

Ongoing Research Projects

  • Generative A.I. in Content Creation and Synthetic Media – the Chinese POV (with Prof. Peter Kabel). Survey Link