BU Team

Prof. Ansgar Maria Eidens
Course Director Communication Design
Brand Design Conception, Brand Design Theory

  • Studied at the University of Applied Sciences and Arts in Hildesheim, graduating with a diploma in design.
  • Awarded by the Raymond Loewy Foundation/Lucky Strike Designer Award and other prizes.
  • Agency experience in Cologne, Munich, Hanover, London (clients: BMW, Bahlsen, BASF, smart, Mercedes, among others)
  • 5 years of experience as a professor for media design at the Rheinische Fachhochschule (University of Applied Sciences)
  • Since 2010 working as brand designer for the agency SKOPE inventive spaces
  • Focus in teaching: Corporate Design/Dynamic Identities, Multisensory Branding
  • Current research project at the university:
     The perception of design – a cross-cultural perspective
  • At Brand University of Applied Sciences since 2010