BU Team

Stefanie Mager, M.A.
Lecturer
Brand Conception & Management, B2B & Services Marketing, Practice Projects

Strong brands are winners in the competition for positive bias. The potential user understands: The offer meets the need, the provider delivers reliably, the offer contributes to successful results, love and belonging or self-actualization. Our craft is to convey this credibly: To compile relevant information, to give authentic references, to outline advantageous results of use. To do this successfully requires experience, expertise, networking – and a little empathy.

For me, it all started with studies in business administration, languages and communication in Paris and Cologne. They were followed by: almost twenty years of practice in and for national and international B2B and services companies, enriched in 2018 by a master degree in international brand communication. As an employee, I helped shape brand conception and management at Warburg and Otto for almost ten years. Then, as owner of Stefanie Mager Brand Consulting, I have become a support for diverse companies and business models.

I am glad to be able to pass on what I have experienced to students and to be inspired by young talents: The more you learn, the more you teach, the more you teach, the more you learn.