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BU Team
Uli Drömann
Communication-management
- Strategy Consultant at Serviceplan Consulting Group
- Studies:
- Communication Design at the htk
- Brand Management at Brand Academy
- Experience of 6 years self-employment in Brand Design and communication
- Experience as Strategic Planner at the Hirschen Group and VORN Strategy Consulting (2014-2018)
- Focus in teaching and research: Strategic brand management, brand positioning
- Publications:
- „Markenpositionierung braucht eine neue Perspektive“, in: absatzwirtschaft, 01./02.2018
- „Markenführung und Branding zwischen Konsistenz und Kompatibilität“ in „Brand Design – Strategien für das digitale Zeitalter“ by Andreas Baetzgen (ed.)