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BU Team

Prof. Yiping Zhang
Professor for Visual Communication

  • Studied Visual Communication at Shanghai Jiaotong University (China), DFI College of Interactive Media and Communication Art (Germany), and M.A. in Design for Digital Media at University of Portsmouth (UK).
  • Professional experience as designer and creative director in Shanghai, London, and Hamburg.
  • Won International Young Design Entrepreneur Award by British Council.
  • Coordinator and organiser for art and design related international study programmes and institutes in higher education, with over 15 years of experience in various universities across China and Germany.
  • Served as Vice Dean of School of Design, Beijing Normal University, Zhuhai.
  • Currently Vice Dean of Sino-German Institute of Design and Communiation, Zhejiang Wanli University.
  • Editor-in-Chief of Interchange, the journal of transcultural design education.
  • Teaching and researching focus: Visual Culture, Digital Branding, Design Methodology in Digital Media, Intercultural Teaching and Learning.