BU Team

Amra Kramo-Caluk
Lecturer
BTL Brand Communication; Business Modeling; Brand Agency Simulation; Research Methodology

  • MBA degree from the University of Zagreb; studied marketing at the University of Sarajevo and University of Mississippi
  • Research, teaching, and professional working experience in the United States (Robins School of Business, Richmond; Marden-Kane, Inc, Chicago)
  • Industry experience in marketing, market research, PR, project management, event management
  • 15 years of academic experience in various areas of strategic marketing and brand communication, teaching and coaching international students
  • Teaching approach with the strong connection to industry and helping students develop skills that are directly applicable in industry
  • The US State Department scholarship holder; The Sheth Foundation scholarship holder
  • Winner of the World Bank Group business plan competition