BU Team

Dr. Regine Heimers
Lecturer
Market Research & Project Management

  • Expertise in managing market research projects and entrepreneurship
  • Research areas: Customer Experience & Engagement, Customer Retention, Brand Management, FMCG
  • Experience as lecturer at universities and in the business context
  • Ph.D. in Agricultural Sciences at Georg-August-University Göttingen with focus on consumer behavior and customer experience
  • B.Sc. Business Administration at the University of Mannheim and M.Sc. Wine Business at the ESC Dijon