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BU Team
Prof. Ute Röseler
Professor
Brand Management, Marketing, Internal Branding
- studied visual communication at Münster University of Applied Sciences
- long-standing, interdisciplinary experience at international branding agencies (Landor Associates, Interbrand)
- entrepreneurial independence in the field of brand management and brand communication
- long-standing teaching experience – also at international level
- teaching and research focus: brand management, marketing conception, internal branding, trend research
- publications i.a.: