BU Team

Prof. Dr. Yonca Limon-Calisan
Vice President (Research), Course Director International Brand Communication and International Brand Management
Intercultural Competence

  • Director of International Affairs
  • Professor of Communication Science
  • 9 years of international academic teaching expertise in Germany, Austria, and China
  • 6 years of marketing expertise within the food sector
  • Focus of Research: Cross-Cultural Studies, Design & Perception, Neuromarketing
  • International scholar expertise: University of Michigan, University of Southern California, University of South Australia
  • Highly recognized publications: Journal of International Marketing, Journal of Business Research, etc.
    Nominated for early career awards and support of research fundings: Early career award for women University Kiel; Heinz-Wüstenberg-Foundation; Academy of Marketing Science;  DAAD scholarship