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BU Team

Betty Siegel
Creative Leadership


  • Studies in Sociology, German Literature and History at the University of Konstanz and the Trinity College Dublin
  • Long-term experience in market research and creativ agencies at Trendbüro, Sturm und Drang, Kolle Rebbe, TBWA
  • International market research and strategic planning and concept for such brand manufactures as Beiersdorf, P&G, as well as B2B strategies for intermediary/distribution
  • Presentation of branding innovations and design processes for internal and external Branding Strategies for agencies and companies