BU Team

Prof. Dr. Yonca Limon-Calisan
Vice President Research, Course Director Brand Innovation M.A.
Brand Thinking, Consumer Psychology & Insights, Brand Communication, Brand Agency Simulation Game

  • International academic teaching expertise in Germany, Austria, and China
  • Marketing expertise within the food sector
  • Focus of Research: Brand perception, Consumer Experience, Cross-Cultural Studies, Design & Perception, Neuromarketing
  • International scholar expertise: University of Michigan, University of Southern California, University of South Australia
  • Highly recognized publications: Journal of International Marketing, Journal of Business Research, etc.
  • Nominated for early career awards and support of research fundings: Early career award for women University Kiel; Heinz-Wüstenberg-Foundation; Academy of Marketing Science;  DAAD scholarship