BU Team

Prof. Dr. Joachim Bongard
Communication, Advertising Psychology, Neuromarketing, Customer Loyalty and CRM

  • Studied communication sciences at the University of Münster and at Rollings College, Winter Park, Florida, USA while teaching at the Department of Foreign Languages
  • Experience as a strategic planner and consultant at güttler+klewes communications management, Düsseldorf
  • Head of Planning at Dievision Agentur für Kommunikation, Hanover
  • Planning and Client Service Director at Gyro International, Hamburg
  • Since 2010: proprietor of caliber53.5 strategie – design – kommunikation, Hamburg