Skip to content
Brand News
BU Founding Story: The story behind the purpose-driven start-up “21done”
From university to founding a startup? That too is possible at Brand University! 21done is the best example of brand innovation with a founding spirit: Feng Xia Ang was a student of Prof. Dr. Thomas Suwelack in the Brand Innovation focus Entrepreneurship. There she designed a marketplace for services related to the well-being of pets and their owners. Already at the final presentation, Prof. Dr. … Mehr
Guest Lecture Review: 5 Questions for Sascha Westermann, Hochbahn Hamburg AG
You can really hardly get around the topic of mobility. No matter if in everyday situations or when planning a vacation. The way we get from one place to another on a daily basis is one of the central aspects of our time. And so digital transformation processes in urban transport are becoming an increasingly important topic. Sascha Westermann is very familiar with this terrain. He gave an interesting lecture … Mehr
Welcome on Campus – Start of Winter Semester 2021/22
It is time again to welcome all freshmen joyfully and even live at Brand University. Thanks to the „3G-rule“, the first meeting of all new students could take place on site on October 4th. The exciting day began with bright sunshine and the welcoming of all newcomers. Programme Director Prof. Dr. Bongard, Prof. Dr. Eidens and Prof. Dr. Limon-Calisan gave first insights into the coming … Mehr
Spotlight On: Yifu He – Alumnus International Brand Communication M.A.
The news format “Spotlight on:” puts Brand University graduates in the spotlight. Learn more about where their path led them after graduation.
New cooperation with Northwestern Polytechnical University
Brand University welcomes a new cooperation partner for the Master's programme Brand Innovation! Together with Northwestern Polytechnical University, we will further develop the focus on Design & Innovation in the future. The university in Xi'an, China, unites diverse faculties and research disciplines. Its focus is on the development of teaching and research in aerospace and navigation technology. The renowned Northwestern Polytechnical University is one of … Mehr
Master Workshop „My Innovation. My Brand.“ – January 2021
On 23 and 24 January 2021, Brand University hosted the second "online edition" of the Master Workshop "My Innovation. My Brand.". International prospective students from ten different countries connected live via Zoom to explore their entrepreneurial spirit during the workshop weekend and to get first insights into the Master's programme Brand Innovation. Under the guidance of BU alumni Benjamin Lang and our independent lecturer Stefanie … Mehr
HAMBURG X HANGZHOU: INTERNATIONAL TEACHING IN TIMES OF CORONA
International teaching plays a significant role at Brand University. BU lecturers regularly visit our partner universities abroad to give seminars there as well. But how does this teaching exchange work in times of Corona? Because of travel restrictions, it's a matter of getting creative. Our lecturer Betty Siegel shows how it works. She normally teaches master students from the China Academy of Art in Hangzhou … Mehr
Spotlight On: Dongfang Wang – Alumna International Brand Communication M.A.
The news format “Spotlight on:” puts graduates of the Brand University in the spotlight. Learn more about where the path led them after their graduation.
BRAND UNIVERSITY APPOINTS DR. THOMAS SUWELACK AS PROFESSOR
The team of professors at the Brand University of Applied Sciences is gaining reinforcement: After he had already been deputy professors at the BU, Dr. Thomas Suwelack was appointed as professor now. We are very pleased that we could win our colleague as professor for the Brand University and welcome him again! Professor Dr. Thomas Suwelack In master's degree program Brand Innovation Dr. Thomas Suwelack … Mehr
BRAND UNIVERSITY APPOINTS DR. JÖRG IGELBRINK AS PROFESSOR
The team of professors at the Brand University of Applied Sciences is gaining reinforcement: After he had already been deputy professors at the BU, Dr. Jörg Igelbrink was appointed as professor now. We are very pleased that we could win our colleague as professor for the Brand University and welcome him again! Professor Dr. Jörg Igelbrink In his new position as Professor of Brand Management, … Mehr
Welcome on Campus – Start of Winter Semester 2020/21
Never before has there been so much excitement at Brand University about the start of a semester as there was in October 2020, because on October 5th, after six months of empty corridors, the time had finally come again: the Rainville Terrace Campus opened its doors for teaching! Thus, on the first day of the lecture period, not only the first seminars were held according … Mehr
Master Workshop „My Innovation. My Brand.“ – June 2020
On 27 and 28 June 2020, the first online edition of the Master Workshop "My innovation. My brand." took place at Brand University. Prospective students from all over the world joined in live via zoom in order to explore their entrepreneurial spirit during the workshop weekend and to get first insights into the master course Brand Innovation. Under the direction of BU Alumni David Dumont … Mehr
Programming made easy: Raspberries for Master Students
When it comes to programming, people have very different ways of thinking. Some know how to do it, are passionate about programming and even participate in hackathons. Others are amazed and have great difficulty imagining what is happening in the world of code. Those who - like our master students - are into innovation don't necessarily belong to the first group, but they shouldn't be … Mehr