Brand News

Master Workshop „My Innovation. My Brand.“ – June 2020

On 27 and 28 June 2020, the first online edition of the Master Workshop "My innovation. My brand." took place at Brand University. Prospective students from all over the world joined in live via zoom in order to explore their entrepreneurial spirit during the workshop weekend and to get first insights into the master course Brand Innovation. Under the direction of BU Alumni David Dumont [...]

Programming made easy: Raspberries for Master Students

When it comes to programming, people have very different ways of thinking. Some know how to do it, are passionate about programming and even participate in hackathons. Others are amazed and have great difficulty imagining what is happening in the world of code. Those who - like our master students - are into innovation don't necessarily belong to the first group, but they shouldn't be [...]

Digital Welcome Day: The Start to Summer Semester 2020

Being a freshman in the summer of 2020 meant yesterday a very special kind of first day at university. Instead of getting to know the professors and fellow students personally and on campus, we welcomed the new students of Brand Management and Brand Innovation with a " Digital Welcome Day" at Brand University. Such a start to the semester involves some challenges. How does an [...]

Master Workshop „My Innovation. My Brand.“ – January 2020

On January 25th, 2020, the motto at Brand University was once again: "My innovation. My brand." In the Master Workshop prospective students had the chance to put their entrepreneurial spirit to the test. Our independent lecturer Stefanie Mager and her colleague David Dumont gave them first insights into the master's course Brand Innovation. Stefanie and David, themselves BU Master graduates, gave the participants of the [...]
DGTM Brand Academy Fördergelder

Research funds: The DGTM allows its mission to live on at Brand Academy

On the 23rd of July 2019, Peter Gravier and Michael Grübbeling, board of the German Society for Technology in Marketing (DGTM), handed over a cheque with research funds to the Brand Academy. The funding will go to the Brand Management and Brand Innovation study programmes. In an interview, the experts reveal how research and education can contribute to technology and marketing linking further in practice. [...]