Brand News

BRAND UNIVERSITY APPOINTS DR. THOMAS SUWELACK AS PROFESSOR

The team of professors at the Brand University of Applied Sciences is gaining reinforcement: After he had already been deputy professors at the BU, Dr. Thomas Suwelack was appointed as professor now. We are very pleased that we could win our colleague as professor for the Brand University and welcome him again! Professor Dr. Thomas Suwelack In master's degree program Brand Innovation Dr. Thomas Suwelack [...]

BRAND UNIVERSITY APPOINTS DR. JÖRG IGELBRINK AS PROFESSOR

The team of professors at the Brand University of Applied Sciences is gaining reinforcement: After he had already been deputy professors at the BU, Dr. Jörg Igelbrink was appointed as professor now. We are very pleased that we could win our colleague as professor for the Brand University and welcome him again! Professor Dr. Jörg Igelbrink In his new position as Professor of Brand Management, [...]

Welcome on Campus – Start of Winter Semester 2020/21

Never before has there been so much excitement at Brand University about the start of a semester as there was in October 2020, because on October 5th, after six months of empty corridors, the time had finally come again: the Rainville Terrace Campus opened its doors for teaching! Thus, on the first day of the lecture period, not only the first seminars were held according [...]

GRADUATION CEREMONY: A SPECIAL DAY AT BRAND UNIVERSITY

The graduation ceremony of the graduating class is always a great pleasure at Brand University, but the celebration in the summer semester 2020 will be remembered as an extraordinary day. For a long time, it was not certain whether the about 90 graduates could even be said goodbye personally and on site. The joy was all the greater that the graduating class arrived in the [...]

Guest Lecture: 5 questions to Torsten Sollitzer from ChinaWeChatting

In recent years, China has developed from a global "copy-cat" to a driving force for innovation in online marketing and e-commerce. The market has produced technology giants that we in Germany have often never heard of before. Torsten Sollitzer is someone who has a close eye on the Chinese online market and knows it inside out. The founder of ChinaWeChatting has been supporting German and [...]

What does a board member of MTP do? Interview with Julika Wiens

If you want to be successful at what you do, you have to start early - which is why it is particularly important for a successful career start to gain practical experience during your studies. But it doesn't always have to be a part-time job. Student initiatives also offer the opportunity to network early on. Probably the best known of these student initiatives in the [...]

Guest Lecture: 5 questions to Paul Weinreich from Freelance Junior

What are the advantages of being a freelancer during your studies? What do I need to know about German bureaucracy? What kind of insurance do I need as a freelancer? These and many other questions come to mind when you think about becoming self-employed during your studies. Paul Weinreich, CEO and founder of Freelance Junior, answered the most important questions and dispelled myths in his [...]

Digital Welcome Day: The Start to Summer Semester 2020

Being a freshman in the summer of 2020 meant yesterday a very special kind of first day at university. Instead of getting to know the professors and fellow students personally and on campus, we welcomed the new students of Brand Management and Brand Innovation with a " Digital Welcome Day" at Brand University. Such a start to the semester involves some challenges. How does an [...]

Trend research: Brand Managers try out the Trendexplorer

Understanding industries, identifying trends, gaining inspiration and creating your own ideas on this basis - this process is a real challenge. At the same time, it is an important part of our students' studies and their future work. It is therefore essential to know the right tools for support. Our students of the 2nd semester Brand Management are learning how to use the tool "Trendexplorer" [...]

Graduation ceremony: Brand University congratulates its graduates

A festive day at Brand University of Applied Sciences: On the 26th of September 2019, we were able to say goodbye to around 90 graduates of our Bachelor's and Master's programmes and extend a warm welcome to our new freshmen. Prof. Dr. h. c. Shan Fan opened the celebrations with a speech in which he shared with the audience which skills and attitudes lead to [...]
DGTM Brand Academy Fördergelder

Research funds: The DGTM allows its mission to live on at Brand Academy

On the 23rd of July 2019, Peter Gravier and Michael Grübbeling, board of the German Society for Technology in Marketing (DGTM), handed over a cheque with research funds to the Brand Academy. The funding will go to the Brand Management and Brand Innovation study programmes. In an interview, the experts reveal how research and education can contribute to technology and marketing linking further in practice. [...]
Brand Management Workshop Juni 2019

Brand Management Workshop “Brand Boot Camp” – Review June 2019

Brand Management Workshop "Brand Boot Camp" – Review June 2019 Brand strategy, product development, marketing - in these areas, young talents interested in Brand Management could try out their skills in the "Brand Boot Camp" workshop on the 22nd of June 2019. There they got their first insights into the studies at Brand Academy. For one day, the participants worked under the guidance of agency [...]
Sebastian Heine Brand Academy

Bachelor student Sebastian Heine welcomes VDT Automation at Brand Academy

20 employees of VDT Automation took a seat in the lecture hall of the Brand Academy on June 14th, 2019 to learn more about their company. The occasion: Our bachelor student Sebastian Heine wrote his thesis in the Brand Management course about the family-owned medium-sized company and was able to provide the guests with exciting insights. As an international B2B service provider, VDT Automation develops [...]

Marketing-Executive-Meeting at Brand Academy

Yet another interesting exchange at the ba! On May 23rd, Thorsten Stradt joined the lecture „B2B and services marketing“ of the fourth semester „Brand Management“ (B.A.) at the Brand Academy. The marketing strategist brings more than 30 years of business experience and a strong and proven track record to the table: He is the father of the brand „Otto Group“ and held MD- and CMO-roles [...]