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Master Workshop „My Innovation. My Brand.“ – January 2021

On 23 and 24 January 2021, Brand University hosted the second “online edition” of the Master Workshop “My Innovation. My Brand.”. International prospective students from ten different countries connected live via Zoom to explore their entrepreneurial spirit during the workshop weekend and to get first insights into the Master’s programme Brand Innovation.

Under the guidance of BU alumni Benjamin Lang and our independent lecturer Stefanie Mager, the participants developed a business model and a communication concept for a fictional product with a special USP.

Three groups worked remotely across several time zones to develop exciting concepts that showed real team spirit and in which all participants contributed their different expertise. On Sunday evening, everyone was exhausted but happy: “I could keep working with these guys – I felt incredibly close to these people I don’t even know personally”, was the enthusiastic conclusion of one participant.

We would like to thank all participants and are already looking forward to the next Master Workshop!