Jürgen Alker is a consultant and an expert when it comes to questions around Web 3.0, NFTs and the Metaverse. He has been involved with "Crypto" since 2013 and has recently become Head of NFT Studio at Highsnobiety, where he dedicates himself exclusively to these topics. In this interview, Jürgen answers five important questions from his guest lecture. Brand University: Hi Jürgen! Everybody talks about [...]
You can really hardly get around the topic of mobility. No matter if in everyday situations or when planning a vacation. The way we get from one place to another on a daily basis is one of the central aspects of our time. And so digital transformation processes in urban transport are becoming an increasingly important topic. Sascha Westermann is very familiar with this terrain. He gave an interesting lecture [...]
It is time again to welcome all freshmen joyfully and even live at Brand University. Thanks to the „3G-rule“, the first meeting of all new students could take place on site on October 4th. The exciting day began with bright sunshine and the welcoming of all newcomers. Programme Director Prof. Dr. Bongard, Prof. Dr. Eidens and Prof. Dr. Limon-Calisan gave first insights into the coming [...]
On 23 and 24 January 2021, Brand University hosted the second "online edition" of the Master Workshop "My Innovation. My Brand.". International prospective students from ten different countries connected live via Zoom to explore their entrepreneurial spirit during the workshop weekend and to get first insights into the Master's programme Brand Innovation. Under the guidance of BU alumni Benjamin Lang and our independent lecturer Stefanie [...]
International teaching plays a significant role at Brand University. BU lecturers regularly visit our partner universities abroad to give seminars there as well. But how does this teaching exchange work in times of Corona? Because of travel restrictions, it's a matter of getting creative. Our lecturer Betty Siegel shows how it works. She normally teaches master students from the China Academy of Art in Hangzhou [...]
The team of professors at the Brand University of Applied Sciences is gaining reinforcement: After he had already been deputy professors at the BU, Dr. Thomas Suwelack was appointed as professor now. We are very pleased that we could win our colleague as professor for the Brand University and welcome him again! Professor Dr. Thomas Suwelack In master's degree program Brand Innovation Dr. Thomas Suwelack [...]
The team of professors at the Brand University of Applied Sciences is gaining reinforcement: After he had already been deputy professors at the BU, Dr. Jörg Igelbrink was appointed as professor now. We are very pleased that we could win our colleague as professor for the Brand University and welcome him again! Professor Dr. Jörg Igelbrink In his new position as Professor of Brand Management, [...]
Never before has there been so much excitement at Brand University about the start of a semester as there was in October 2020, because on October 5th, after six months of empty corridors, the time had finally come again: the Rainville Terrace Campus opened its doors for teaching! Thus, on the first day of the lecture period, not only the first seminars were held according [...]
On 27 and 28 June 2020, the first online edition of the Master Workshop "My innovation. My brand." took place at Brand University. Prospective students from all over the world joined in live via zoom in order to explore their entrepreneurial spirit during the workshop weekend and to get first insights into the master course Brand Innovation. Under the direction of BU Alumni David Dumont [...]
When it comes to programming, people have very different ways of thinking. Some know how to do it, are passionate about programming and even participate in hackathons. Others are amazed and have great difficulty imagining what is happening in the world of code. Those who - like our master students - are into innovation don't necessarily belong to the first group, but they shouldn't be [...]
Being a freshman in the summer of 2020 meant yesterday a very special kind of first day at university. Instead of getting to know the professors and fellow students personally and on campus, we welcomed the new students of Brand Management and Brand Innovation with a " Digital Welcome Day" at Brand University. Such a start to the semester involves some challenges. How does an [...]
On January 25th, 2020, the motto at Brand University was once again: "My innovation. My brand." In the Master Workshop prospective students had the chance to put their entrepreneurial spirit to the test. Our independent lecturer Stefanie Mager and her colleague David Dumont gave them first insights into the master's course Brand Innovation. Stefanie and David, themselves BU Master graduates, gave the participants of the [...]
What is the difference between the EU and Europe? What does the Brexit mean for students? - Probably no one can answer these questions better than those who work for the European Union. Under the motto "EU - Back to University", EU staff come to universities to provide students with first-hand information about their work, to answer their questions and to motivate discussion. Our guest [...]
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