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Graduation ceremony for Bachelor’s and Master’s graduates at the new BU campus

On 5 April 2024, the graduation ceremony of the graduating classes from the winter semester 2023/2024 took place at the new campus of Brand University of Applied Sciences. Prof Dr Yonca Limon-Calisan, Vice President for Research at BU, hosted the ceremony that afternoon. A cellist accompanied the event with music.

The ceremony, at which both Bachelor’s and Master’s graduates received their well-deserved certificates, was characterised by a family atmosphere and academic significance.

The ceremony began with an academic address by the President of the University, Prof Dr h.c. Shan Fan. Dr Shan Fan emphasised the valuable skills that the graduates developed during their studies and prepared them for future challenges. He also emphasised the special significance of holding the graduation ceremony on our own campus again after a long time – in keeping with tradition.

Claudia Tobis, the representative of the lecturers, then addressed the audience. She encouraged the graduates to use their newly acquired knowledge to bring about positive change in the world. She also encouraged the graduates to stay curious and pursue their dreams as they forge new paths.

A highlight of the event was the lively speech by Ilija Prvulovic, the representative of the Bachelor graduates. In his visual speech, Ilija reflected on the significant encounters and experiences he had during his time at Brand University and thanked his fellow students for their eventful time at the university.

The head of the Brand & Marketing Management degree programme, Prof. Dr Joachim Bongard, also addressed appreciative words to the new graduates. He spoke about the challenges posed by coronavirus, which the students knew how to overcome, and gave not only a look back but also a look ahead. To summarise, he advised the graduates to do what they love and what makes sense.

Finally, the moment everyone had been waiting for had arrived – the presentation of the graduation certificates. The names of the graduates were called out one by one as they took to the stage to receive their certificates to the applause of their families and friends. Beaming faces and moments of pride characterised this part of the ceremony.


The ceremony ended with a festive reception where the graduates toasted their successes with their loved ones. The atmosphere was filled with joy and pride as the graduates begin a new chapter in their lives and prepare for their future challenges.


The graduation ceremony at Brand University was undoubtedly a significant event that recognised the achievements and commitment of the graduates. It was a moment of celebration, remembrance and new beginnings for the next generation of brand designers, managers and brand experts and strategists. Congratulations!