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Content to the tag: Brand Academy
Interview: Kathleen Ix as guest lecturer at the China Academy of Art in Hangzhou
Kathleen Ix, lecturer at Brand Academy and Director of Strategy & Innovation at Superunion, went on to teach as a guest lecturer at our partner university China Academy of Art in May and June 2019. We asked her in an interview what surprised her about China and which highlight she will never forget. Hello Kathleen, you have just spent almost a month in China at … Mehr
Brand Academy @ Forward Festival 2019
Forward Festival is one of the largest festivals of the creative industry in Europe — and this year Brand Academy will once again be present with a large group of students on the 4th and 5th of July in Hamburg. The motto for 2019: "The Odd One Out". Inspiration from the experts: In the Millerntor Stadium St. Pauli, workshops will take place over two days … Mehr
Brand Design Portfolio-Workshop – Review June 2019
Brand Design Portfolio-Workshop – Review June 2019 17 creative minds with endless ideas gathered at Brand Academy for the Portfolio-Workshop on the 22nd of June 2019. For one day, the participants were able to fine-tune their design portfolios with professional advice from our experts. The workshop replaced the portfolio check for admission to the Brand Design course in the coming winter semester. With the support … Mehr
Bachelor student Sebastian Heine welcomes VDT Automation at Brand Academy
20 employees of VDT Automation took a seat in the lecture hall of the Brand Academy on June 14th, 2019 to learn more about their company. The occasion: Our bachelor student Sebastian Heine wrote his thesis in the Brand Management course about the family-owned medium-sized company and was able to provide the guests with exciting insights. As an international B2B service provider, VDT Automation develops … Mehr
Master Workshop “My Innovation. My Brand.” – Review 2019
Master Workshop "My Innovation. My Brand." - Review 2019 On 15 June 2019, the Brand Academy workshop "My Innovation. My Brand." took place for the second time. The Master workshop gave prospective students the opportunity to let their entrepreneurial spirit and creativity run free. Under the guidance of our independent lecturer Stefanie Mager and her colleague David Dumont, they gained first insights into the Master's … Mehr
Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions
Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions Content is King! Under this motto, Heiko Packwitz, Chief Marketing & Communications Officer at Lufthansa Industry Solutions, gave a public guest lecture on 4th June on the opportunities and challenges of content marketing in B2B. Using selected approaches, he demonstrated that content marketing is more than just the creation of content and how to … Mehr
Brand Academy goes Venice: Exploring Biennale di Venezia 2019
Let's go to "Bella Italia"! On the 18th and 19th of May about 40 German and Chinese Brand Design students moved their lessons from the lecture hall to Venice, under the guidance of Prof. Ansgar Eidens and Dr. Hua Tang. With the Biennale Arte, one of the most important exhibitions of contemporary art is currently taking place there. 79 international artists are currently on display … Mehr
Marketing-Executive-Meeting at Brand Academy
Yet another interesting exchange at the ba! On May 23rd, Thorsten Stradt joined the lecture „B2B and services marketing“ of the fourth semester „Brand Management“ (B.A.) at the Brand Academy. The marketing strategist brings more than 30 years of business experience and a strong and proven track record to the table: He is the father of the brand „Otto Group“ and held MD- and CMO-roles … Mehr
“EU – Back to University” at Brand Academy
What is the difference between the EU and Europe? What does the Brexit mean for students? - Probably no one can answer these questions better than those who work for the European Union. Under the motto "EU - Back to University", EU staff come to universities to provide students with first-hand information about their work, to answer their questions and to motivate discussion. Our guest … Mehr
DDC | Morning Break visits the Brand Academy
On friday morning, a visit of the German Designer Club (DDC) showed once again, that a university is not just a place where students gather, but also where practicioners get together for exciting lectures. The DDC invited its members on May 10th to the "DDC Morning Break" in Hamburg at the Brand Academy - a premiere! Interested designers and also our students seized the opportunity … Mehr
Review Public Guest Lecture: „Neurobranding: What people really want (from brands)“
In a world where everything revolves around user centricity and customer experience - how can a brand remain relevant and stand out from the competition? The answer sounds logical: you have to give people what they really want, recognise their wishes and fulfil their dreams. But how does that work? On May 8th, Daniel Könnecke, partner at Deloitte Digital, visited the Brand Academy for a … Mehr
Discovering 3D Printing @ Beiersdorf
The new joint practice project of Brand Academy and Beiersdorf recently reached phase 2, i.e. the so-called feedback round. As part of the module "Consumer Psychology & Insights" supervised by Prof. Dr. Yonca Limon-Calisan, our International Brand Communication Master's students pitched their proposed approaches to solving the task at hand in a lion's den-like format at our partner's HQ. While the jurors were busy deciding … Mehr
Brand Academy @ Superunion
On May 8, International Brand Communication Master's students following the module "Consumer Psychology & Insights" were treated to a double-feature: Firstly, they had the opportunity to get to know Superunion (formerly Brand Union) as a potential employer. Superunion is the roof under which WPP has decided to bundle its agencies, and the perspective of joining such a massive global network alone makes for an excellent … Mehr