Content to the tag: Brand Academy

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Brand Innovation Entrepreneurship & Innovation Learn how to make your own idea market-ready. Read more Study Explorer Discover the BU with sneak peek clips, our brand quiz and find out about dream jobs. Read more Brand Innovation Marketing & Innovation Learn about product development, marketing and distribution work in the digital landscape. Read more Brand Innovation Design & Innovation Learn how to create digital innovations [...]
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Privacy Policy

Privacy Policy Privacy Policy 1. An overview of data protection General information The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our [...]
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Imprint (Site Notice) Information provided according to Sec. 5 German Telemedia Act (TMG): Brand Academy GmbH Rainvilleterrasse 4 D-22765 Hamburg Brand University of Applied Sciences is a state-approved, privately funded university. Brand Academy GmbH, based in 22765 Hamburg, Rainvilleterrasse 4, is the responsible body. Represented by: CEO: Prof. Dr. h.c. Shan Fan Aufsichtsratsvorsitzende: Michael Gersdorf Contact: Telephone: +49 (0) 40 380 893 560 Telefax: +49 [...]
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Brand Management

Brand Management (Bachelor of Arts) You are ambitious, curious and your heart beats for brands? You want ... to develop innovative products and help shape major brands? to turn products into brands and brands into love brands? to work on real projects with leading brand companies and established agencies during your studies? Start your career with us - learn how to develop and manage brands [...]
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Contact (EN)

Contact Mr.Ms. GeneralStudent CounselingTrial Sudy CoursesInformation EventInformation Material Please leave this field empty. I agree that my details from the contact form will be stored and processed to answer my request. This data will be deleted after processing is complete. Note: You can revoke your consent at any time by e-mail to Further information can be found in our privacy policy. * Required fields [...]
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Quality management

Quality management  We apply a comprehensive quality management process consisting of various different aspects in order to guarantee a high level of quality and to ensure that the Brand University of Applied Sciences offerings are constantly improving. This revolves around the inclusion of students, since all of our quality management activities are performed in their interest and for their benefit. An internal department connected directly [...]
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Downloads This is where you can download information about our courses and about your application. The materials still contain the former name of our university, Brand Academy. The contents of the brochures as well as the application forms remain valid. Read more about our name change. Brochure BRAND UNIVERSITY OF APPLIED SCIENCES Flyers BRAND MANAGEMENT B.A. BRAND DESIGN B.A. – Communication Design (German) BRAND DESIGN [...]
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BU Team

BU Team University Executive Board Prof. Dr. h.c. Shan Fan President of the Brand Acdemy Professor of Intercultural Art Stefan Haarhaus Chancellor Prof. Ute Röseler Vice President (Education) and Course Director Brand Management Brand Management, Marketing, Internal Branding Prof. Dr. Yonca Limon-Calisan Vice President (Research), Course Director International Brand Communication and International Brand Management Intercultural Competence Services Claudia Warlich Head of Student Services Sonja Sahlmüller [...]


There is so much we can tell you about what makes our courses so exciting, fascinating and up-to-date, but the best way for you to discover is to find out by experiencing it for yourself. English speaking visitors can participate in the trial studies for the Master’s programme Brand Innovation with specializations in Marketing, Design and Entrepreneurship. Due to the current situation, teaching in the [...]

A great honor: Brand Academy becomes Brand University of Applied Sciences

In winter semester 2019/20 we are proud to announce the name change of the Brand Academy - Hochschule für Design und Kommunikation: BA becomes BU, as our university has the great honour to be called Brand University of Applied Sciences from now on. The new name was officially recognized by the Hamburg Authority for Science, Research and Equality in September 2019 and announced for the [...]

Graduation ceremony: Brand University congratulates its graduates

A festive day at Brand University of Applied Sciences: On the 26th of September 2019, we were able to say goodbye to around 90 graduates of our Bachelor's and Master's programmes and extend a warm welcome to our new freshmen. Prof. Dr. h. c. Shan Fan opened the celebrations with a speech in which he shared with the audience which skills and attitudes lead to [...]
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Research funds: The DGTM allows its mission to live on at Brand Academy

On the 23rd of July 2019, Peter Gravier and Michael Grübbeling, board of the German Society for Technology in Marketing (DGTM), handed over a cheque with research funds to the Brand Academy. The funding will go to the Brand Management and Brand Innovation study programmes. In an interview, the experts reveal how research and education can contribute to technology and marketing linking further in practice. [...]
Kathleen Ix China Academy of Arts Brand Academy

Interview: Kathleen Ix as guest lecturer at the China Academy of Art in Hangzhou

Kathleen Ix, lecturer at Brand Academy and Director of Strategy & Innovation at Superunion, went on to teach as a guest lecturer at our partner university China Academy of Art in May and June 2019. We asked her in an interview what surprised her about China and which highlight she will never forget. Hello Kathleen, you have just spent almost a month in China at [...]
Brand Academy @ Forward Festival 2019 Teaser

Brand Academy @ Forward Festival 2019

Forward Festival is one of the largest festivals of the creative industry in Europe — and this year Brand Academy will once again be present with a large group of students on the 4th and 5th of July in Hamburg. The motto for 2019: "The Odd One Out". Inspiration from the experts: In the Millerntor Stadium St. Pauli, workshops will take place over two days [...]