Master Workshop “My Innovation. My Brand.” – Review 2019

On 15 June 2019, the Brand Academy workshop “My Innovation. My Brand.” took place for the second time. The Master workshop gave prospective students the opportunity to let their entrepreneurial spirit and creativity run free. Under the guidance of our independent lecturer Stefanie Mager and her colleague David Dumont, they gained first insights into the Master’s programme at BA.

After a welcoming address by Prof. Dr. Yonca Limon-Calisan, Stefanie Mager and David Dumont, Master graduates of the Brand Academy themselves, presented the participants with the task around which everything would revolve on that day.

The task: To create a business model and a communication concept for a fictional drink with a special USP.

Motivatedly, two teams started working. Supporting methods and techniques were of course a must – the supervising experts provided the necessary input in short impulse lectures.

In a short period of time, exciting concepts were developed that not only show creativity and an understanding of strategy, but also fun at work and true team spirit. Outstanding achievements were rewarded with partial scholarships for the Brand Innovation M.A. Master’s programme.

Due to the great results and the inspiring time together, we would like to thank all participants. We are already looking forward to the next Master workshop!

Two teams, two ideas – there were no limits to creativity in the Master workshop