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Master Workshop „My Innovation. My Brand.“ – January 2020

On January 25th, 2020, the motto at Brand University was once again: “My innovation. My brand.” In the Master Workshop prospective students had the chance to put their entrepreneurial spirit to the test. Our independent lecturer Stefanie Mager and her colleague David Dumont gave them first insights into the master’s course Brand Innovation.

Stefanie and David, themselves BU Master graduates, gave the participants of the workshop the task to create a business model and a communication concept for a fictional product with a special USP.

Our experts supported the motivated teams with input on the appropriate methods and techniques to turn an idea into a business model.

The result: three exciting concepts that were created within a short period of time and which demonstrate creativity, strategic thinking and team spirit.

We thank all participants and are already looking forward to the next Master Workshop!


Impressions from the Master Workshop in January 2020