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Brand News
Spotlight on: Fabienne Gadesmann – Best Master’s Thesis in International Brand Management
The news format “Spotlight on:” puts graduates and employees of Brand Academy into the limelight.
Spotlight on: Jelena Meyer-Vicente – Best Master’s Thesis in International Brand Communication
The news format “Spotlight on:” puts graduates and employees of Brand Academy into the limelight.
Spotlight on: Kaja Oblonczek – Best Bachelor’s Thesis in Brand Design
The news format “Spotlight on:” puts graduates and employees of Brand Academy into the limelight.
Spotlight On: David Vielhauer – Best Bachelor’s Thesis in Brand Management
The news format “Spotlight on:” puts graduates and employees of Brand Academy into the limelight.
IBC Student Wins German Design Award 2018 for Excellent Communication Design
On February 9, 2018, our graduate Jia Cheng received a German Design Award 2018 for Excellent Communication Design from the honorable jury, which consists of recognized leading design experts from various disciplines. The award ceremony took place in Frankfurt and was attended by Jia Cheng, some of his friends and family members as well as International Brand Communication Course Director Prof. Dr. Yonca Limon-Calisan. Jia … Mehr
Recent IBM Master’s Graduate Speaks at Conference for Student Research
On 21st and 22nd of September 2017, the second Conference for Student Research took place at Humboldt-University in Berlin, Germany. The conference is not only bilingual and interdisciplinary, but - as the name suggests - also focused exclusively on research projects conceived and carried out by students, a format that is relatively new to Germany. The 15-minute presentations were organized in 20 different groups based … Mehr
BA bids farewell to record-breaking number of graduates and welcomes new students
On Friday September 29th, Brand Academy once again bid the graduates of its Master’s and Bachelor’s programmes farewell and welcomed its new students in an appropriately festive setting. Given a record-breaking number of 68 graduates, the continuous growth of BA over the last few years was unmistakable. As a result, the official ceremony had to be moved from its traditional location on BA’s Campus Rainvilleterasse … Mehr
IBM Students Hand In Their Master’s Theses
A total of 8 International Brand Management (IBM) Master's students have handed in their Master's theses after a period of demanding and concentrated effort. 5 of them submitted them in person on Brand Academy's Hamburg campus and - on top of their well earned relief - were able to enjoy marvelous sunshine on our balcony obverlooking the river Elbe. 3 more (certainly just as happy) … Mehr
BA Lecturer Ole Utikal presents Aliens in Action at Renowned Gudberg Nerger Gallery
"Aliens in Action" is a collection of phrases observed on Chinese t-shirt prints, graphically reinterpreted by the German designer and Brand Academy lecturer Ole Utikal during a two-month lectureship at our partner institution Beijing Normal University Zhuhai (BNUZ), Guangdong Province, South China. Utikal describes his inspiration for the exhibition as follows: "When I stepped out of my spacehip, I was relieved to find at least … Mehr
Brand Academy appoints Zhang Yiping as Professor of Visual Communication
No reputable institution of higher education takes appointments of new Professors lightly. Brand Academy, however, put some extraordinary efforts into finding the ideal candidate for the new W-2 Chair for Visual Communication. More specifically, Brand Academy decided to look for a candidate who lives and breathes design and possesses demonstrable intercultural competencies as well as international experience. Extensive knowledge of higher education in China was … Mehr
BA, Jung von Matt and Bitburger Join Forces for GWA Junior Agency Award
An exceptionally motivated group of 3rd and 5th semester students of our Brand Design and Brand Management Bachelor’s programmes was briefed and guided by our partner agency Jung von Matt. The result: A new digital strategy, an integrated campaign and a new smart phone app for one of Germany’s most popular beers: Bitburger! Over the course of 3 intense months, scores of ideas were created. … Mehr
Science Senator Fegebank visits Brand Academy
On 24th of April, 2017 Katharina Fegebank, Hamburg's Science Senator and Second Deputy Mayor, paid Brand Academy a kind visit. In conversation with the university board, professors and course directors she was especially impressed by the internationalisation of our university and the success of our ongoing strategic collaborations with leading Chinese universities. An insightful round table discussion covered, among other things, the challenges … Mehr
Master’s Students Initiate New Semester at Ottobock Science Center Berlin
Hitting off each new semester with a special event has become a cherished tradition for the students of our two Master’s programmes International Brand Communication and International Brand Management. This time our motley crew of students from 15+ countries headed to Germany’s capital in order to visit medtech company Ottobock. Ottobock, which is well-known for high-quality and technologically outstanding products and services, has chosen to be … Mehr