Spotlight on: Fabienne Gadesmann – Best Master’s Thesis in International Brand Management
International Brand Management M.A.
Title of Thesis
The Influence of User-Generated Content on the Brand Image at the Example of GoPro
Prof. Dr. Simone Roth
Prof. Dr. Sven Christiansen
I started backpacking through Australia and New Zealand in November and will start looking for jobs after my return in January.
Once I’m done travelling I’d ideally like to work as a Digital Marketing Manager or as a Brand Manager in the area of digital marketing – either for a brand managing company or a brand consultancy.
Looking Back at Brand Academy
I really enjoyed my studies at Brand Academy because of the intensive support I received from my lecturers and professors and because of the many interesting practice projects. On top of that I had great fellow students, many of whom have become my friends over the course of the last two years.