Spotlight On: David Vielhauer – Best Bachelor’s Thesis in Brand Management
David Vielhauer
Graduation Date
October 2017
Study Programme
Brand Management B.A.
Title of Thesis
Erfolgsfaktoren der Markteinführung von Innovationen am Beispiel von ZANUM
(Success Factors for Market Launches of Innovations at the example of ZANUM)
Supervisors
René Heß
Prof. Dr. Joachim Bongard
Corporate Partner
ZANUM GmbH & Co. KG
Grade
97/100
Current Occupation
After graduation I immediately took the position of CMO with ZANUM GmbH & Co. KG. Aside from the usual day-to-day marketing activities (social media, event planning, SEM etc.) my key task is the acquisition of investors and partnerships. Beyond that I have already applied to the University of St. Gallen for a spot in one of their Master’s programmes.
Future Plans
My plans are not finalized yet, but I can already say that I gravitate towards entrepreneurship or a position in the Brand Management department of a large corporation such as Red Bull, BAT, Coca-Cola, Nike, Audi etc.
Looking Back at Brand Academy