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Spotlight On: David Vielhauer – Best Bachelor’s Thesis in Brand Management

David Vielhauer

Graduation Date
October 2017

Study Programme
Brand Management B.A.

Title of Thesis
Erfolgsfaktoren der Markteinführung von Innovationen am Beispiel von ZANUM
(Success Factors for Market Launches of Innovations at the example of ZANUM)

René Heß
Prof. Dr. Joachim Bongard

Corporate Partner


Current Occupation

After graduation I immediately took the position of CMO with ZANUM GmbH & Co. KG. Aside from the usual day-to-day marketing activities (social media, event planning, SEM etc.) my key task is the acquisition of investors and partnerships. Beyond that I have already applied to the University of St. Gallen for a spot in one of their Master’s programmes.

Future Plans

My plans are not finalized yet, but I can already say that I gravitate towards entrepreneurship or a position in the Brand Management department of a large corporation such as Red Bull, BAT, Coca-Cola, Nike, Audi etc.

Looking Back at Brand Academy

Despite being off to a rocky start and frequent fits of frustration given the substantial workload at Brand Academy I have to say that I have learned a lot of new, useful and most of all practice-oriented things during my studies. I was able to expand quite a bit on what I had learned during my previous vocational training in marketing communications.