Spotlight On: David Vielhauer – Best Bachelor’s Thesis in Brand Management
Brand Management B.A.
Title of Thesis
Erfolgsfaktoren der Markteinführung von Innovationen am Beispiel von ZANUM
(Success Factors for Market Launches of Innovations at the example of ZANUM)
Prof. Dr. Joachim Bongard
ZANUM GmbH & Co. KG
After graduation I immediately took the position of CMO with ZANUM GmbH & Co. KG. Aside from the usual day-to-day marketing activities (social media, event planning, SEM etc.) my key task is the acquisition of investors and partnerships. Beyond that I have already applied to the University of St. Gallen for a spot in one of their Master’s programmes.
My plans are not finalized yet, but I can already say that I gravitate towards entrepreneurship or a position in the Brand Management department of a large corporation such as Red Bull, BAT, Coca-Cola, Nike, Audi etc.
Looking Back at Brand Academy