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Brand News

Graduation ceremony: Brand Academy celebrates its graduates and freshmen

On 29th of March 2019 it was time again: Brand Academy said farewell to 17 graduates at the graduation ceremony and welcome the new Bachelor and Master students.   In addition to the speeches hold by  the President Prof. h.c. Shan Fan and the Vice President Prof. Ute Röseler, the lecturer Claudia Tobis also spoke as a representative of the teaching staff. Afterwards the graduates … Mehr

A great festive day for Brand Academy

On Friday, 1 October 2018, Brand Academy had three reasons to celebrate: The welcoming of our new students, the farewell of our almost 90 graduates, as well as the new cooperation with the Zhejiang Wanli University. President Prof. Dr. h.c. Shan Fan opened the festivities with his speech. He emphasized that in times of "big data", the university must no longer focus just on the … Mehr

Brand Academy appoints Dr. Stefan Waller as Professor of International Brand and Innovation Culture

Quite some time ago, Brand Academy advertised a new professorship with the denomination „Intercultural Brand and Innovation Culture“, to be added to its Communications department. The new professorship focuses on current and future influences on brand development and brand culture as well as the framework conditions applying to both – especially in the Eurasian and Sino-German context. Since it can be considered the key driver … Mehr

How do you feel about living and studying in Germany? 5 Chinese BU students share their views

Brand Academy is cooperating closely with reputable Chinese universities, more specifically Beijing Normal University in Zhuhai, China Academy of Art in Hangzhou and, recently, Zhejiang Wanli University in Ningbo. For some of the students incoming from China, their time at Brand Academy represents their first visit to Hamburg, Germany and/or Europe. Naturally we are curious how they feel about living and studying here. Five of … Mehr

#bagoesningbo! 8 BA students embark on a special kind of excursion

Brand Academy has always been the perfect place for those who want to focus their studies on brands. Now they can add an extra challenge by experiencing brands in an intercultural context during an exchange semester at our new partner institution Zheijiang Wanli University in Ningbo (China)! To kick off the new cooperation, 8 BA students from various study programs will be able to enjoy … Mehr

Brand Academy @ VR HAM

VRHAM! is Germany’s first artistic Virtual Reality festival: 16 inspiring, creative VR experiences sure to transcend the borders of traditional perception and experience of art. We were deeply impressed by the virtual reality works of international artists like Jonathan Meese, Ip Yuk-Yiu or Lester Francois and especially VRHAMMY! award winner Dani Ploeger’s „THE GRASS SMELLS SO SWEET“ - an installation with gut-wrenching audiovisual simulations and … Mehr

Discovering 3D Printing @ Beiersdorf

The new joint practice project of Brand Academy and Beiersdorf recently reached phase 2, i.e. the so-called feedback round. As part of the module "Consumer Psychology & Insights" supervised by Prof. Dr. Yonca Limon-Calisan, our International Brand Communication Master's students pitched their proposed approaches to solving the task at hand in a lion's den-like format at our partner's HQ.     While the jurors were busy deciding … Mehr

Brand Academy @ Forward Festival

Forward Festival is one of the biggest creative festivals in Europe - and this summer it will be in Hamburg for the first time. On Thursday, July 5th 2018 we will join the event at Millerntor Stadium St. Pauli with a sizeable group of our students. Forward Festival includes workshops and top-class international speakers from the creative industries, among them world-famous Stefan Sagmeister (AT) and … Mehr

Impact Week Receives Award – Participating BA Students are delighted

The Impact Week project “Workshop for Ideas in Developing Countries and Emerging Economies“ is one of the 100 innovative winners of the “Excellent Places in the Land of Ideas“ competition 2018. Following this year’s motto „Connecting Worlds – Strengthening Cohesion“, the project demonstrates how experimentation, curiosity and courage to rethink development aid can foster innovations in developing and threshold countries. The „Germany – Land of … Mehr

BA and Beiersdorf partner up again for practice project

Nearly one year ago, Brand Academy and Beiersdorf - home of famous brands such as NIVEA, Eucerin and Labello - launched their very first joint practice project. After the final presentations in September 2017, both sides concluded the project with a feeling of great satisfaction. Unsurprisingly, it was subsequently decided to continue the mutually beneficial relationship. As a result, last week saw the kickoff of a new project at … Mehr