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BA and Beiersdorf partner up again for practice project

Nearly one year ago, Brand Academy and Beiersdorf – home of famous brands such as NIVEA, Eucerin and Labello – launched their very first joint practice project. After the final presentations in September 2017, both sides concluded the project with a feeling of great satisfaction. Unsurprisingly, it was subsequently decided to continue the mutually beneficial relationship.

As a result, last week saw the kickoff of a new project at Beiersdorf’s HQ in Hamburg. Three company representatives made room on their agendas for the traditional briefing: Insa Koehnsen (Student Recruitment Expert), Serge Lampaert (Director New Business), and Anna Felixmüller (New Business Manager).

Once again, our International Brand Communication Master’s students will work on a real brand project for an undisclosed Beiersdorf brand as part of their 2nd semester module “Consumer Psychology & Insights“, supervised by Prof. Dr. Yonca Limon-Calisan. This time, however, the students will pitch the gathered consumer insights in an exciting Shark Tank-like format before moving on to the brand pitch.

Lots of close coordination and work lie between now and the final presentations. We wish everyone involved a good time and great results!