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Spotlight On: Jan Glanzmann – Alumnus Brand Management
The news format “Spotlight on:” puts Brand University graduates in the spotlight. Learn more about where their path led them after graduation.
Guest Lecture: 5 questions to Adrian Pickshaus, Territory
Adrian Pickshaus is Executive Creative Director and Editor at Large at Territory, one of Germany's leading content marketing agencies. But what is behind the buzzword "content marketing"? What characterises good content? And what does a journalistic education have to do with this type of marketing? In this interview, Adrian Pickshaus answers the most important questions from his guest lecture. Brand University: Hello Adrian! Territory is … Mehr
Spotlight On: Yifu He – Alumnus International Brand Communication M.A.
The news format “Spotlight on:” puts Brand University graduates in the spotlight. Learn more about where their path led them after graduation.
Spotlight On: Julia Krüger – Alumna Brand Management B.A.
The news format “Spotlight on:” puts Brand University graduates in the spotlight. Learn more about where their path led them after graduation.
Guest Lecture: 5 questions to Michael Schneider, Strategy Director at Jung von Matt
Michael Schneider is Strategy Director at the international advertising agency Jung von Matt. His work gives him deep insights into different corporate cultures. In this interview, he reveals which business culture is required today and which mistakes companies should not make in the Corona pandemic. Brand University: Hi Michael, tell us, what do you do as Strategy Director at Jung von Matt? Michael Schneider: As … Mehr
Spotlight On: Rieke Strutz – Alumna Brand Management B.A.
Das News-Format “Spotlight on:” stellt Absolventinnen und Absolventen der Brand University ins Rampenlicht. Erfahren Sie mehr darüber, wohin sie der Weg nach ihrem Abschluss führte.
Spotlight On: Dongfang Wang – Alumna International Brand Communication M.A.
The news format “Spotlight on:” puts graduates of the Brand University in the spotlight. Learn more about where the path led them after their graduation.
What does a board member of MTP do? Interview with Julika Wiens
If you want to be successful at what you do, you have to start early - which is why it is particularly important for a successful career start to gain practical experience during your studies. But it doesn't always have to be a part-time job. Student initiatives also offer the opportunity to network early on. Probably the best known of these student initiatives in the … Mehr
Spotlight On: Moritz Beck – Alumnus Brand Management B.A.
Das News-Format “Spotlight on:” stellt Absolventen der Brand University ins Rampenlicht.
Research funds: The DGTM allows its mission to live on at Brand Academy
On the 23rd of July 2019, Peter Gravier and Michael Grübbeling, board of the German Society for Technology in Marketing (DGTM), handed over a cheque with research funds to the Brand Academy. The funding will go to the Brand Management and Brand Innovation study programmes. In an interview, the experts reveal how research and education can contribute to technology and marketing linking further in practice. … Mehr
Interview: Kathleen Ix as guest lecturer at the China Academy of Art in Hangzhou
Kathleen Ix, lecturer at Brand Academy and Director of Strategy & Innovation at Superunion, went on to teach as a guest lecturer at our partner university China Academy of Art in May and June 2019. We asked her in an interview what surprised her about China and which highlight she will never forget. Hello Kathleen, you have just spent almost a month in China at … Mehr
Bachelor student Sebastian Heine welcomes VDT Automation at Brand Academy
20 employees of VDT Automation took a seat in the lecture hall of the Brand Academy on June 14th, 2019 to learn more about their company. The occasion: Our bachelor student Sebastian Heine wrote his thesis in the Brand Management course about the family-owned medium-sized company and was able to provide the guests with exciting insights. As an international B2B service provider, VDT Automation develops … Mehr
Master Workshop “My Innovation. My Brand.” – Review 2019
Master Workshop "My Innovation. My Brand." - Review 2019 On 15 June 2019, the Brand Academy workshop "My Innovation. My Brand." took place for the second time. The Master workshop gave prospective students the opportunity to let their entrepreneurial spirit and creativity run free. Under the guidance of our independent lecturer Stefanie Mager and her colleague David Dumont, they gained first insights into the Master's … Mehr