Content to the tag: Marketing

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PhD EN

Cooperative Doctoral Programme PhD or DBA In cooperation with the highly renowned University of Southern Denmark (Syddansk Universitet, SDU), the Brand University of Applied Sciences (BU) supports dissertation projects by outstanding graduates. Earn an internationally recognised PhD (Dr. Phil.) or DBA (Dr. rer. pol.) issued by the SDU in fields focused on application-oriented research in brand management, brand communication and brand design, and conduct research [...]
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Business & Innovation

Business & Innovation Master of Arts Do what has always been done. Never take a risk. Stay on the beaten track. Wouldn’t you rather contribute to a competitive advantage, growth and success of your company? Wouldn’t you rather develop a business innovation that changes the ordinary way things go? Bring your ideas. We will help you transform them into business models and create brands with [...]
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Brand Design – Digital Design

Digital Design Brand Design – Bachelor of Arts Digital media are ubiquitous, visible and clickable in everyday life - whether websites, apps, VR, AR or wareables. Designing our digital lives is one of the most exciting and versatile professions. It's not just creativity that counts, but also strategic, technical, economic and social skills. Digital design creates digital experiences that touch and fascinate people. In order [...]
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Design & Innovation

Design & Innovation Brand Innovation - Master of Arts Algorithms and artificial intelligence sound awfully important but also terribly complicated? You don’t want to hold on to a craft the need for which might soon be gone? Do you need marketing knowledge and strategic competence for the next step in your career? With us you can: Develop digital products and designs that are based on [...]
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Entrepreneurship & Innovation

Entrepreneurship & Innovation Brand Innovation - Master of Arts Do what has always been done. Never take a risk. Work for the dreams of others. Wouldn’t you rather create your own brand, your own business? Bring your ideas. We will help you transform them into business models - and create brands with purpose. In the new master's programme Brand Innovation with focus on Entrepreneurship you [...]
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Marketing & Innovation

Marketing & Innovation Brand Innovation - Master of Arts Be the next manager who missed the digital shift. Do what has always been done. Gather dust in a job that may soon stop to exist. Wouldn’t you rather: Capture target groups with meaningful brands, products and business strategies? Be the game changer who finds innovative solutions for your business and gets things moving? Understand disruptive [...]
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Brand Management

Brand Management (Bachelor of Arts) You are ambitious, curious and your heart beats for brands? You want ... to develop innovative products and help shape major brands? to turn products into brands and brands into love brands? to work on real projects with leading brand companies and established agencies during your studies? Start your career with us - learn how to develop and manage brands [...]
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Communication Design Projects

Projects General Isabelle Fa Mars Petcare Brand Management ABOUT YOU Isabelle Fa Airbus O’ave Hamburg Marketing Knut Hansen Dry Gin Erasco GB Foods Iris von Arnim Can Axartell Hamburger Volksbank Mars Petcare 4YOU Lufthansa Industry Solutions CEWE Paulaner Zwickl Pedigree Pilot BAG TO LIFE Bitburger SCHWARZKOPF PROFESSIONAL Beiersdorf Unilever DANONE Hotel Grand Elysée Hamburg VILLEROY & BOCH British American Tobacco Communication Design UNDONE Bentophile Icy [...]
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Digital Design Projects

Projects General Isabelle Fa Mars Petcare Brand Management ABOUT YOU Isabelle Fa Airbus O’ave Hamburg Marketing Knut Hansen Dry Gin Erasco GB Foods Iris von Arnim Can Axartell Hamburger Volksbank Mars Petcare 4YOU Lufthansa Industry Solutions CEWE Paulaner Zwickl Pedigree Pilot BAG TO LIFE Bitburger SCHWARZKOPF PROFESSIONAL Beiersdorf Unilever DANONE Hotel Grand Elysée Hamburg VILLEROY & BOCH British American Tobacco Communication Design UNDONE Bentophile Icy [...]
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Brand Management Projects

Projects General Isabelle Fa Mars Petcare Brand Management ABOUT YOU Isabelle Fa Airbus O’ave Hamburg Marketing Knut Hansen Dry Gin Erasco GB Foods Iris von Arnim Can Axartell Hamburger Volksbank Mars Petcare 4YOU Lufthansa Industry Solutions CEWE Paulaner Zwickl Pedigree Pilot BAG TO LIFE Bitburger SCHWARZKOPF PROFESSIONAL Beiersdorf Unilever DANONE Hotel Grand Elysée Hamburg VILLEROY & BOCH British American Tobacco Communication Design UNDONE Bentophile Icy [...]
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Examination Regulations of the Bachelor’s programmes at Brand University of Applied Sciences

Downloads Please find here the enrolment regulations, study regulations and examination regulations of the Bachelor’s programmes at Brand University of Applied Sciences: Bachelor Enrolment Regulations (IZO) (German) Anrechnungssordnung (AO) (German) Bachelor Study Regulations (BO) (German) Bachelor Examination Regulations (SPO) (German) Bachelor Examination Regulations (SPO) (English) >> Downloas all files as zip

Guest Lecture: 5 questions to Adrian Pickshaus, Territory

Adrian Pickshaus is Executive Creative Director and Editor at Large at Territory, one of Germany's leading content marketing agencies. But what is behind the buzzword "content marketing"? What characterises good content? And what does a journalistic education have to do with this type of marketing? In this interview, Adrian Pickshaus answers the most important questions from his guest lecture. Brand University: Hello Adrian! Territory is [...]