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Content to the tag: Marketing
Brand Strategy
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Brand Entrepreneurship
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Digital Branding
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Design Innovation
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Congratulations to the first winners of the ABOUT YOU scholarship!
Emily Perks and Nik-Anton Nagel from the 5th semester Brand Management are the first winners of the ABOUT YOU scholarship! The two students succeeded in two rounds against the competition. Out of 18 applications received, ABOUT YOU invited ten applicants to the ABOUT YOU Day, where participants were briefed on developing a campaign including budget calculation. Emily and Nik convinced the jury with their cases … Mehr
Brand University appoints Dr. Anne Kranzbühler as Professor for Customer Experience
A new addition to the team of Brand University professors! Anne Kranzbühler is the new face in the conception and teaching of our digital degree programs as the program director for the online bachelor's degree in marketing and communication. With the professorship for "Customer Experience" she strengthens our scientific expertise in the central topic of digital marketing: the brand experience of customers at the numerous … Mehr
PhD EN
Cooperative Doctoral Programme PhD or DBA In cooperation with the highly renowned University of Southern Denmark (Syddansk Universitet, SDU), the Brand University of Applied Sciences (BU) supports dissertation projects by outstanding graduates. Earn an internationally recognised PhD (Dr. Phil.) or DBA (Dr. rer. pol.) issued by the SDU in fields focused on application-oriented research in brand management, brand communication and brand design, and conduct research … Mehr
Business & Innovation
Business & Innovation Master of Arts Do what has always been done. Never take a risk. Stay on the beaten track. Wouldn’t you rather contribute to a competitive advantage, growth and success of your company? Wouldn’t you rather develop a business innovation that changes the ordinary way things go? Bring your ideas. We will help you transform them into business models and create brands with … Mehr
Digital Design EN
Brand & Communication Design Digital Design – Bachelor of Arts Digital media are ubiquitous, visible and clickable in everyday life - whether websites, apps, VR, AR or wareables. Designing our digital lives is one of the most exciting and versatile professions. It's not just creativity that counts, but also strategic, technical, economic and social skills. Digital design creates digital experiences that touch and fascinate people. … Mehr
Entrepreneurship & Innovation
Brand Innovation M.A. Entrepreneurship You want to create your own brand, your own business? Bring your ideas. We will help you transform them into business models - and create brands with purpose. In our master's programme Brand Innovation with focus on Entrepreneurship you will learn what constitutes meaningful and sustainable business models. You will also make your own idea market-ready. In small teams and a … Mehr
Brand Management
Brand Management (Bachelor of Arts) You are ambitious, curious and your heart beats for brands? You want ... to develop innovative products and help shape major brands? to turn products into brands and brands into love brands? to work on real projects with leading brand companies and established agencies during your studies? Start your career with us - learn how to develop and manage brands … Mehr
Communication Design Projects
Projects General Airbus Isabelle Fa Mars Petcare Brand Management Airbus ABOUT YOU Isabelle Fa Airbus O’ave Hamburg Marketing Knut Hansen Dry Gin Erasco GB Foods Iris von Arnim Can Axartell Hamburger Volksbank Mars Petcare 4YOU Lufthansa Industry Solutions CEWE Paulaner Zwickl Pedigree Pilot BAG TO LIFE Bitburger SCHWARZKOPF PROFESSIONAL Beiersdorf Unilever DANONE Hotel Grand Elysée Hamburg VILLEROY & BOCH British American Tobacco Communication Design Inclusive … Mehr
Digital Design Projects
Projects General Airbus Isabelle Fa Mars Petcare Brand Management Airbus ABOUT YOU Isabelle Fa Airbus O’ave Hamburg Marketing Knut Hansen Dry Gin Erasco GB Foods Iris von Arnim Can Axartell Hamburger Volksbank Mars Petcare 4YOU Lufthansa Industry Solutions CEWE Paulaner Zwickl Pedigree Pilot BAG TO LIFE Bitburger SCHWARZKOPF PROFESSIONAL Beiersdorf Unilever DANONE Hotel Grand Elysée Hamburg VILLEROY & BOCH British American Tobacco Communication Design Inclusive … Mehr