Content to the tag: Marketing

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Business & Innovation

Business & Innovation Master of Arts Do what has always been done. Never take a risk. Stay on the beaten track. Wouldn’t you rather contribute to a competitive advantage, growth and success of your company? Wouldn’t you rather develop a business innovation that changes the ordinary way things go? Bring your ideas. We will help you transform them into business models and create brands with [...]
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Brand Design – Digital Design

Digital Design Brand Design – Bachelor of Arts Smartphone, tablet and co. - who could imagine everyday life without digital technologies today? Designing our digital lives is therefore one of the most exciting and versatile professions. It's not just creativity that counts, but also strategic, technical, economic and social skills. Digital design creates digital experiences that touch and fascinate people. In order to provide you [...]
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Design & Innovation

Design & Innovation Master of Arts Algorithms and artificial intelligence sound awfully important but also terribly complicated? You don’t want to hold on to a craft the need for which might soon be gone? Do you need marketing knowledge and strategic competence for the next step in your career? With us you can: Develop digital products and designs that are based on real user needs, [...]
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Entrepreneurship & Innovation

Entrepreneurship & Innovation Master of Arts Do what has always been done. Never take a risk. Work for the dreams of others. Wouldn’t you rather create your own brand, your own business? Bring your ideas. We will help you transform them into business models - and create brands with purpose. In the new master's programme Brand Innovation with focus on Entrepreneurship you will learn what [...]
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Marketing & Innovation

Marketing & Innovation Master of Arts Be the next manager who missed the digital shift. Do what has always been done. Gather dust in a job that may soon stop to exist. Wouldn’t you rather: Capture target groups with meaningful brands, products and business strategies? Be the game changer who finds innovative solutions for your business and gets things moving? Understand disruptive technologies and use [...]
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Brand Management

Brand Management (Bachelor of Arts) You are ambitious, curious and your heart beats for brands? You want ... to develop innovative products and help shape major brands? to turn products into brands and brands into love brands? to work on real projects with leading brand companies and established agencies during your studies? Start your career with us - learn how to develop and manage brands [...]
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Communication Design Projects

Projects General Mars Petcare Brand Management Mars Petcare 4YOU Lufthansa Industry Solutions CEWE Paulaner Zwickl Pedigree Pilot BAG TO LIFE Bitburger SCHWARZKOPF PROFESSIONAL Beiersdorf Engel & Völkers Unilever DANONE Hotel Grand Elysée Hamburg GWA Junior Agency VILLEROY & BOCH British American Tobacco Communication Design Wunder Mobility Buzzybees Deutsche Fresse-Agentur Mercedes-Benz Typography 4YOU Paulaner Zwickl Bitburger „Subkultur und Marke“ ROCKET VS. WINK Kolorit-Coloured Sound Alice in [...]
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Digital Design Projects

Projects General Mars Petcare Brand Management Mars Petcare 4YOU Lufthansa Industry Solutions CEWE Paulaner Zwickl Pedigree Pilot BAG TO LIFE Bitburger SCHWARZKOPF PROFESSIONAL Beiersdorf Engel & Völkers Unilever DANONE Hotel Grand Elysée Hamburg GWA Junior Agency VILLEROY & BOCH British American Tobacco Communication Design Wunder Mobility Buzzybees Deutsche Fresse-Agentur Mercedes-Benz Typography 4YOU Paulaner Zwickl Bitburger „Subkultur und Marke“ ROCKET VS. WINK Kolorit-Coloured Sound Alice in [...]
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Brand Management Projects

Projects General Mars Petcare Brand Management Mars Petcare 4YOU Lufthansa Industry Solutions CEWE Paulaner Zwickl Pedigree Pilot BAG TO LIFE Bitburger SCHWARZKOPF PROFESSIONAL Beiersdorf Engel & Völkers Unilever DANONE Hotel Grand Elysée Hamburg GWA Junior Agency VILLEROY & BOCH British American Tobacco Communication Design Wunder Mobility Buzzybees Deutsche Fresse-Agentur Mercedes-Benz Typography 4YOU Paulaner Zwickl Bitburger „Subkultur und Marke“ ROCKET VS. WINK Kolorit-Coloured Sound Alice in [...]

MASTER ONLINE-WORKSHOP 22. + 23.08.2020: MY INNOVATION. MY BRAND

ONLINE-WORKSHOP: MY INNOVATION. MY BRAND. First insights on our master’s programme Brand Innovation, M.A. with focus on Marketing, Design and Entrepreneurship.  An interactive two-day online workshop to explore your personal interest on future perspectives… ...at this international place to learn and get ready to shape your future. Do you have a Bachelor´s degree and want to take it to the Master‘s level? Are you an [...]

What does a board member of MTP do? Interview with Julika Wiens

If you want to be successful at what you do, you have to start early - which is why it is particularly important for a successful career start to gain practical experience during your studies. But it doesn't always have to be a part-time job. Student initiatives also offer the opportunity to network early on. Probably the best known of these student initiatives in the [...]
DGTM Brand Academy Fördergelder

Research funds: The DGTM allows its mission to live on at Brand Academy

On the 23rd of July 2019, Peter Gravier and Michael Grübbeling, board of the German Society for Technology in Marketing (DGTM), handed over a cheque with research funds to the Brand Academy. The funding will go to the Brand Management and Brand Innovation study programmes. In an interview, the experts reveal how research and education can contribute to technology and marketing linking further in practice. [...]
Kathleen Ix China Academy of Arts Brand Academy

Interview: Kathleen Ix as guest lecturer at the China Academy of Art in Hangzhou

Kathleen Ix, lecturer at Brand Academy and Director of Strategy & Innovation at Superunion, went on to teach as a guest lecturer at our partner university China Academy of Art in May and June 2019. We asked her in an interview what surprised her about China and which highlight she will never forget. Hello Kathleen, you have just spent almost a month in China at [...]
Sebastian Heine Brand Academy

Bachelor student Sebastian Heine welcomes VDT Automation at Brand Academy

20 employees of VDT Automation took a seat in the lecture hall of the Brand Academy on June 14th, 2019 to learn more about their company. The occasion: Our bachelor student Sebastian Heine wrote his thesis in the Brand Management course about the family-owned medium-sized company and was able to provide the guests with exciting insights. As an international B2B service provider, VDT Automation develops [...]