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Content to the tag: Brand Communication
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Brand Communication Do you…? ...want to use your communication skills to create ground-breaking advertising campaigns that convince consumers and boost brands? ...seek a successful career in an agency, startup or brand managing company? ...want to learn from one of the world’s leading industrial nations? ...prefer studying in a safe and attractive cosmomolitan city? ...want to study in English? (German optional in 1st year) Then Brand Communication … Mehr
Welcome on Campus – Start of Winter Semester 2021/22
It is time again to welcome all freshmen joyfully and even live at Brand University. Thanks to the „3G-rule“, the first meeting of all new students could take place on site on October 4th. The exciting day began with bright sunshine and the welcoming of all newcomers. Programme Director Prof. Dr. Bongard, Prof. Dr. Eidens and Prof. Dr. Limon-Calisan gave first insights into the coming … Mehr
Welcome on Campus – Start of Winter Semester 2020/21
Never before has there been so much excitement at Brand University about the start of a semester as there was in October 2020, because on October 5th, after six months of empty corridors, the time had finally come again: the Rainville Terrace Campus opened its doors for teaching! Thus, on the first day of the lecture period, not only the first seminars were held according … Mehr
Marketing-Executive-Meeting at Brand Academy
Yet another interesting exchange at the ba! On May 23rd, Thorsten Stradt joined the lecture „B2B and services marketing“ of the fourth semester „Brand Management“ (B.A.) at the Brand Academy. The marketing strategist brings more than 30 years of business experience and a strong and proven track record to the table: He is the father of the brand „Otto Group“ and held MD- and CMO-roles … Mehr
Review Public Guest Lecture: „Neurobranding: What people really want (from brands)“
In a world where everything revolves around user centricity and customer experience - how can a brand remain relevant and stand out from the competition? The answer sounds logical: you have to give people what they really want, recognise their wishes and fulfil their dreams. But how does that work? On May 8th, Daniel Könnecke, partner at Deloitte Digital, visited the Brand Academy for a … Mehr
How do you feel about living and studying in Germany? 5 Chinese BU students share their views
Brand Academy is cooperating closely with reputable Chinese universities, more specifically Beijing Normal University in Zhuhai, China Academy of Art in Hangzhou and, recently, Zhejiang Wanli University in Ningbo. For some of the students incoming from China, their time at Brand Academy represents their first visit to Hamburg, Germany and/or Europe. Naturally we are curious how they feel about living and studying here. Five of … Mehr
Spotlight On: Felix Fürtjes, Alumnus Brand Design B.A.
The news format “Spotlight on:” puts graduates and employees of Brand Academy into the limelight.