New Partner Pringles Ensures the Fun Don’t Stop at Brand Academy

No brand has ever described our utter inability to abstain from eating more than one potato chip better than Pringles: "Once you pop, you can’t stop“ is the famous slogan that’s been stuck in many heads for many years now. Unsurprisingly, it is still in frequent use, though other slogans such as "Once you pop, the fun don’t stop“ and, most recently, "You don't just … Mehr

Master’s Students Initiate New Semester at Ottobock Science Center Berlin

Hitting off each new semester with a special event has become a cherished tradition for the students of our two Master’s programmes International Brand Communication and International Brand Management. This time our motley crew of students from 15+ countries headed to Germany’s capital in order to visit medtech company Ottobock. Ottobock, which is well-known for high-quality and technologically outstanding products and services, has chosen to be … Mehr

Brand Academy Kicks Off New Practice Transfer Project with William Grant & Sons Distillers Ltd.

As a University of Applied Sciences, Brand Academy is all about putting theory in practice. Accordingly, practical projects in cooperation with upcoming or already famous brands are important milestones in every curriculum. Still, each Practice Transfer Project (PTP) conducted in the 4th term of our International Brand Management Master’s programme is something very special, not least due its intensity. Over the course of a mere … Mehr

Welcome and Graduation Ceremony at the Brand Academy

On Friday, March the 31st, we were happy to celebrate a new milestone in life of our students - the graduation. At the official ceremony 18 graduates were awarded the titel "Bachelor of Arts" as well as "Master of Arts". President Prof. Dr. h.c. Shan Fan and the Vice President Prof. Dr. Simone Roth welcomed new Bachelor and Master students of the Brand Academy. Lukas … Mehr

Brand Academy Success-Story:
Award „Brand of the Year – Fine Jewelry“

This was the first time the largest trade fair for jewelry and watches, the Inhorgenta Munich, presented  "Inhorgenta Award" . The jewelry factory  IsabelleFa won the award "Brand of the Year" in the supreme discipline "Fine Jewelry". The Brand Academy is very proud that one of our student plays a decisive role in that: Alexander Mössner since the beginning of his Brand Management studies at … Mehr

Campaign Winners of the Practice Project: Tallink Silja Line

The students of our master's course International Brand Communication within the module "Project Work" worked together on the development of digital out-of-home campaigns for the German, Austrian and Swiss markets for our practice project partner Tallink Silja Line. Tallink Silja was looking for three or four, maybe more, innovative ways to capture the attention of young Germans who are potentially interested in the “go north” … Mehr

BA Students at STURM und DRANG

Master's Students of International Brand Communication course within the modul Strategic Planning: Tools and Techniques visited with their lecturer Betty Siegel a cultural research and innovation agency STURM und DRANG, Hamburg. STURM und DRANG is known as a qualitative research boutique helping customers to develop innovations and visions for brands based on consumer and market trends. The purpose of the visit was to learn more about … Mehr

Hot Hotter Beefer! New Practice project.

BEEFER is a new innovative art of grilling at 800 degree. A New York style steak at any party is now possible with BEEFER. This sensation on the grill market has already inspired the renowned top chefs Tim Mälzer, Stefan Marquard, Björn Freitag and Ali Güngörmüs. The founder of the BEEFER start-up company, Frank Hecker and lecturer of the course International Media Planning & Campaigning Strategies, … Mehr

New York Times selected Hamburg as a Top Travel Destination for 2017

No doubt, for us Hamburg is one of the most beautiful cities in the world. And for the Brand Academy it is the best location to be – directly on the Elbe River with the panoramic view on the harbour. But this is not just our view, now the New York Times honoured the City of Hamburg too. The NYT published a ranking list for … Mehr

Senate reception of international Students

On the 10th of January 2017 took place the senate reception of the international freshmen from universities and universities of applied sciences in Hamburg. Almost 400 guests were invited to the event, among them the students of the Brand Academy. Being one of the international science and research centers, traditional Hamburg in spirit of peace has always been a mediatrix between people and continents. The … Mehr

Our partner university celebrates its anniversary!

On the 16th of December celebrated our partner university Beijing Normal University Zhuhai (BNUZ) in China its 15th anniversary. Years of successfull cooperation, professional and personnel exchange in teaching and practical experience, as well as joint study programmes combine our both universities. Beijing Normal University Zhuhai is one of the biggest partner universities of the Brand Academy an it has 23.000 students, 17 departments and … Mehr

Consul General SUN Congbin visits the Brand Academy

On the 13th of December the Brand Academy had a special honour to welcome SUN Congbin, the consul general of People's Republik of China. During his visit of the university, SUN Congbin met the President Prof. Dr. h.c. Shan Fan, Gerold Muhr and the programme direcotrs of the Brand Academy.   As the main representative of China in northern Germany he acknowledged and appreciated the … Mehr

Visit to XING headquarters in Hamburg

Brand Academy students of the master's programme  International Brand Communication visited the XING headquarters in Hamburg. XING, founded in 2003 in Hamburg, is the leading online business network in German-speaking countries. Professionals from every industry use XING to connect with one another, to look for jobs, new hires, projects, cooperation partners, expert advice and business ideas. The excursion was organised as part of the courses International … Mehr

Awards for Professor Michael Jonas

Our programme director of the Bachelor course Brand Design - Digital Design Michael Jonas is the winner of the Red Dot Award 2016 in the category "Communication Design". The Red Dot Award  is an international design competition, which is presented annually. Michael Jonas won this award with his work at Jung von Matt as a creative director for the website DFB "Ehrenrunde". Furthermore, this year … Mehr

Welcome and graduation day

The graduation and the welcoming ceremony at the Brand Academy on the 30th of September 2016 was an impressive event for all the participants.   In a festive ceremonial ambience nineteen graduates of the Brand Design and Brand Management courses were awarded the Degree “Bachelor of Arts”. The proud graduates presented the enjoyable and eventful reviews of their study highlights. Furthermore, our first ten graduates … Mehr